Personal Fitness Professional - September 2008 - (Page 15)

ptionfor from medical referrals ess For physicians: ¸ (All of the above) ¸ Personal training insurance ¸ Agreement and release of liability form ¸ Health and medical questionnaire form ¸ Assessment form education department?” ß “Would you like a free training session to see what I can do for you and your classes?” ß “Can you give me an opportunity to do a presentation to your class?” Ask the oﬃce manager or front desk employee if you can leave a “press kit” for the doctor. What to say to the front desk employee: “Excuse me, my name is Michael, and I am a personal trainer [they will not understand what a ﬁtness professional is]. May I leave this press kit for Dr. Jones? Can you please make sure you give it to him when you get the opportunity? Thank you.” What not to say to the front desk employee: “Can you make sure you give this to Dr. Jones?” Follow up after the press kit is given to the front desk employee. Come back one or two days later, and ask the front desk employee if she or he gave the press kit to the physician. If she did and the physician has not given you a call, ask the front desk employee for the physician’s business ➤ STEP 3: Marketing Yourself to the Physicians’ Gatekeepers The medical community is comprised of hospitals, medical plazas, medical facilities and their staﬀs and patients. Hospitals and bigger medical facilities will usually have an education department; this is where the health educators, registered dietitians are and where most of the educational seminars and lectures occur. Locate medical facilities or oﬃces, and gather the following information: ß Phone numbers and email addresses of the education department ß Whoever is in charge of lectures and seminars (look for an education depart ment coordinator or director) ß Classes oﬀered Set up a meeting by calling or emailing the education department director. If you cannot set up a meeting, attend one of the education courses that the facility oﬀers. This will give you an opportunity to speak and meet with the health educators and potentially the director of the department. Make sure you bring your press kit for the director when you attend the classes. You must do everything you can to make this meeting happen. Be patient, and always have the mentality that you and your services can and will help this medical facility. Questions to ask the director: ß “What can I do to help improve your SEPTEMBER2008 · WWW.FIT-PRO.COM 15 http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - September 2008

Personal Fitness Professional - September 2008 Contents Letter from the Editor, Writers Adding Pilates and Yoga to Your Clients' Workouts Combating Youth Obesity Prescription for Success NEW! The Balancing Act Technical Necessities Product Profiles Current Controversies Mark Your Calendar Coaching Your Client's Diet Life Coaching 101 Exercise Spotlight Product Profiles New on the Market [Spotlight] Gregg Miehle

Personal Fitness Professional - September 2008

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