Personal Fitness Professional - September 2008 - (Page 21)

[ PRODUCT PROFILE ] HOW TO AVOID THE WRONG FITNESS FRANCHISE OPPORTUNITY 12-PAGE FREE SPECIAL REPORT REVEALS 23 INSIDER SECRETS BY KEVIN BETTS For a budding fitness entrepreneur, there are more opportunities available today than ever before. New fitness, nutrition and wellness franchises are sprouting virtually by the day, and with an unlimited number of franchise business opportunities at your fingertips, making a decision on which path to take can be a daunting one. After all, as an entrepreneur, what could be better than designing your day the way you want it and exercising on your own time frame? Many entrepreneurs are doing this while simultaneously earning a great living helping countless people realize a better quality of life through fitness and wellness. To help franchise and business opportunity seekers with their search, Fitness Together Franchise Corporation is offering a free 12-page special report detailing the important items one must consider before getting involved with a franchise business model. Organizations offering franchise business models take steps to ensure that every new entrepreneur fully understands the process of the opportunity and provides an up-to-date Franchise Disclosure Document (FDD), formerly known as the Uniform Franchise Offering Circular. The FDD helps the potential franchisee understand the opportunity in full. Legit organizations also help the potential owner navigate their way through the substantial paper trail, and, of course, offer advice on what to look for and what to avoid in a fitness franchise. Here are four topics that a new fitness business owner must take into consideration: BUSINESS MODEL — How long has the original business model been in operation? Is the business model built on a solid foundation consisting of proven marketing systems, administrative procedures and a streamlined daily operations protocol? Does the business model meet your personal business requirements? LOCATION — Site selection is critical. Does the franchiser offer population-based exclusive territories? Does the franchiser have a tendency to sell franchises in close proximity to one another and, if so, are the multiple units operated by the same franchisee or by several different owners? What demographic policies are in place to ensure quality and quantity of clientele? COST — What is the total investment? Several different types of costs are involved, including the initial franchise fee paid in return for using the franchiser’s business concept/system and name for a limited time, ongoing royalty payments for the services and support provided by the franchiser, space rental and leasehold improvements, equipment purchases, working capital required to operate and advertising fees. TRAINING AND SUPPORT — What is included in the training program offered by the franchiser, and will it prepare you to run all aspects of your business efficiently and successfully? Also, what kind of field assistance, ongoing support and marketing support can you expect from the franchiser? Are the advertising and royalty fees reflected in the quality of support offered? How is the management staff of the location hired and trained? In the fitness business, how are the certified fitness trainers located? These are some of the topics that should be addressed and fully explained by a quality franchise and business opportunity. Fitness Together suggests doing your due diligence, which is why they are providing their free special report to help fitness professionals make fully informed decisions, regardless of the opportunity chosen. Kevin Betts is the president of Fitness Together. To request a free copy of the 12-page Free Special Report: How to Choose the Right Business for Your Life Goals, call 877.663.0880, ext. 10 or write to: 9092 S. Ridgeline Blvd., Ste. A, Highlands Ranch, CO 80129. SEPTEMBER2008 · WWW.FIT-PRO.COM 21 http://WWW.FIT-PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - September 2008

Personal Fitness Professional - September 2008
Letter from the Editor, Writers
Adding Pilates and Yoga to Your Clients' Workouts
Combating Youth Obesity
Prescription for Success
NEW! The Balancing Act
Technical Necessities
Product Profiles
Current Controversies
Mark Your Calendar
Coaching Your Client's Diet
Life Coaching 101
Exercise Spotlight
Product Profiles
New on the Market
[Spotlight] Gregg Miehle

Personal Fitness Professional - September 2008