Personal Fitness Professional - September 2008 - (Page 23)

health club is just a step along the path, recognize it for the opportunity to prove the value of your services. Document improvements, collect testimonials, use your camera often to document visual 10. Touch, compel, capture, thrill. This is the essence of growth for any ﬁtness business. Balance your eﬀorts so you consistently touch people, compel them to take action, capture them as clients and thrill them by delivering more value than they might ever expect. The open door allows a shortcut from desire to success. It has its beginning steps in common with the path I just shared, but then comes the quantum leap. 7. Develop the power of inﬂuence. change in your clients, and assemble a portfolio. If you’re preparing to venture out on your own, while gathering your evidence, take time to study The Accomplished — in Need The primary element that allows new career path options is the emergence of role models living and breathing success in our ﬁeld every day. There are now many who have mastered the standard path, found success and now desperately long for raw human material. Todd Durkin works with pro athletes. His two Fitness Quest 10 facilities operate in San Diego at a stellar level while he travels the country touching, compelling, capturing and thrilling. Todd is forced to rely on personal trainers who have gained insight through his personal tutelage, and he struggles to ﬁnd additional trainers willing to do what it takes to contribute at a level of excellence. Juan Carlos Santana takes human performance and functional exercise to an entirely new level. The Institute of Human Performance helps people ﬁnd personal growth on a daily basis, but it is limited in its potential to reach more people by the lack of human capital. Shelby Murphy is a name you’re no doubt familiar with (she’s the Editor of PFP!). She has built the only ﬁtness center in Granbury, Texas, an upscale area outside of Fort Worth, and longs for someone to enter her doors with the desire, hunger and attitude that makes great trainers great. Brian Schiﬀ in Columbus, Ohio; Brian Calkins in Cincinnati, Ohio; Cliﬀ Latham in College Park, Texas; Matt Hunt, founder of Sonz Fitness in Atlanta and Florida; Rick Sikorski, developer of the ➤ psychology, learn from great inﬂuencers, read everything from Dale Carnegie to Zig Ziglar, 8. Establish a business with procedural consistency. If you continue along a path toward independence, the business you’re beginning is a business, and your clients aren’t your buddies. Develop policies and procedures to minimize or eliminate no-pays, no-shows and clients who abuse your calendar and your time. and ﬁnd comfort with promoting. 9. Market. Once you take the leap into your own business, do so equipped with a marketing strategy and chance introductions. and willingness to rely on aﬃliations, alliances SEPTEMBER2008 · WWW.FIT-PRO.COM 23 http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - September 2008

Personal Fitness Professional - September 2008 Contents Letter from the Editor, Writers Adding Pilates and Yoga to Your Clients' Workouts Combating Youth Obesity Prescription for Success NEW! The Balancing Act Technical Necessities Product Profiles Current Controversies Mark Your Calendar Coaching Your Client's Diet Life Coaching 101 Exercise Spotlight Product Profiles New on the Market [Spotlight] Gregg Miehle

Personal Fitness Professional - September 2008

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