Personal Fitness Professional - October 2008 - (Page 20) POPULATIONS Editor’s note: This is the first of a series that will illustrate the necessities of working with certain populations of society. Look for the continuation of the series on training seniors in the next issue! You’ve undoubtedly heard the phrase, “Do what you love, and the money will follow.” I did it by serving a large segment of the population. Large both in number — and in pounds. I’m speaking of the obese special population, hereafter referred to as the obese population or “OP.” As you probably know, two thirds of Americans are overweight or obese, and one of three Americans is not just overweight, but obese. By BUILDING a Base of Special Working with the obese BY WARREN JONES obese, I mean having a Body Mass Index of 30 or greater, per World Health Organization. That is a huge percentage of the population, which can create a hugely successful niche market for you. But how do you go about getting obese clients? And once you get them as clients, how can you help them? Interestingly, the first is more difficult than the second, as long as you take advantage of all the tools available to you. As many obese Americans as there are out there, and as many as you see tour your gym or facility, the obese market will most likely come to you. However, it is your job to convince your OP that you are the trainer who can get them the best results. Knowledge Is Key To serve this population well, you must have specific knowledge of their special needs and the tools to meet those needs. Specific knowledge can come from a variety of sources, but make sure those sources are credible. There is so much ridiculous information out there that you need to be educated by authoritative sources. Attending a weekend continuing education seminar is a great first step. As important, though, is the continuing education that you provide yourself through the wealth of information available in 20 OCTOBER2008 · WWW.FIT-PRO.COM http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - October 2008 Personal Fitness Professional - October 2008 Contents Letter from the Editor, Writers Current Controversies Combating with Obesity Pilates and Yoga for Athletes New! The Balancing Act The Top Prize Building a Base of Special Populations Datebook The Success Image The Anatomy of a Fitness Assessment Branding Training Ruts Product Profile New on the Market Personal Fitness Professional - October 2008 Personal Fitness Professional - October 2008 - Personal Fitness Professional - October 2008 (Page Cover1) Personal Fitness Professional - October 2008 - Personal Fitness Professional - October 2008 (Page Cover2) Personal Fitness Professional - October 2008 - Personal Fitness Professional - October 2008 (Page 3) Personal Fitness Professional - October 2008 - Contents (Page 4) Personal Fitness Professional - October 2008 - Contents (Page 5) Personal Fitness Professional - October 2008 - Contents (Page 6) Personal Fitness Professional - October 2008 - Letter from the Editor, Writers (Page 7) Personal Fitness Professional - October 2008 - Current Controversies (Page 8) Personal Fitness Professional - October 2008 - Current Controversies (Page 9) Personal Fitness Professional - October 2008 - Current Controversies (Page 10) Personal Fitness Professional - October 2008 - Current Controversies (Page 11) Personal Fitness Professional - October 2008 - Combating with Obesity (Page 12) Personal Fitness Professional - October 2008 - Combating with Obesity (Page 13) Personal Fitness Professional - October 2008 - Pilates and Yoga for Athletes (Page 14) Personal Fitness Professional - October 2008 - Pilates and Yoga for Athletes (Page 15) Personal Fitness Professional - October 2008 - New! The Balancing Act (Page 16) Personal Fitness Professional - October 2008 - New! The Balancing Act (Page 17) Personal Fitness Professional - October 2008 - The Top Prize (Page 18) Personal Fitness Professional - October 2008 - The Top Prize (Page 19) Personal Fitness Professional - October 2008 - Building a Base of Special Populations (Page 20) Personal Fitness Professional - October 2008 - Building a Base of Special Populations (Page 21) Personal Fitness Professional - October 2008 - Building a Base of Special Populations (Page 22) Personal Fitness Professional - October 2008 - Datebook (Page 23) Personal Fitness Professional - October 2008 - The Success Image (Page 24) Personal Fitness Professional - October 2008 - The Success Image (Page 25) Personal Fitness Professional - October 2008 - The Anatomy of a Fitness Assessment (Page 26) Personal Fitness Professional - October 2008 - The Anatomy of a Fitness Assessment (Page 27) Personal Fitness Professional - October 2008 - Branding (Page 28) Personal Fitness Professional - October 2008 - Branding (Page 29) Personal Fitness Professional - October 2008 - Training Ruts (Page 30) Personal Fitness Professional - October 2008 - Training Ruts (Page 31) Personal Fitness Professional - October 2008 - Product Profile (Page 32) Personal Fitness Professional - October 2008 - New on the Market (Page 33) Personal Fitness Professional - October 2008 - New on the Market (Page 34) Personal Fitness Professional - October 2008 - New on the Market (Page Cover3) Personal Fitness Professional - October 2008 - New on the Market (Page Cover4)
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