Personal Fitness Professional - October 2008 - (Page 25)

Glass Training shirt with his slogan on it. It’s obvious Charles pays careful attention to cementing his role as an authority in his clients’ and the public’s mind. Boxing coach and personal trainer Dave “Scooter” Honig is another example. But he’s an older trainer with credentials and a client list that’s very impressive. He can get away with this at his level, but acting like him wouldn’t be advisable to most. The Guru image isn’t for everyone; it’s suitable only if you have tons of experience and/or credentials. For example, if you’re a champion athlete in your area or are famous for some other reason (not just a genius in your own mind). In most cases, the guru image is just something that comes about naturally rather than one you consciously adopt, and even in that case, it’s still tempered with professionalism. Read Part 2 — Avoiding Negative Images online in our Magazine Archives! MASTER TRAINER The success image of the Master Trainer is ideal for any experienced trainer and is the one you’ll see most often adopted by trainers on television and in the media. The clothing of this image is usually characterized by an athletic outﬁt — it could be a tasteful matching track suit or ﬁtness shirt and pant combination. What separates this outﬁt from typical gym clothes is that it’s something more new and expensive than something you would normally work out in or wear to the gym. While it’s still a wardrobe appropriate for ﬁtness, you have the feeling that this person has come to the gym for a professional reason, not for a workout. This is the type of image of celebrity trainers like Gunnar Peterson and David Kirsh, but it can be easily taken on by anyone. In fact, you almost don’t have a choice; potential customers look to TV for their cues on what a high-level trainer should look like. What deﬁnes the Master Trainer image? You’ll probably need to go to the biggest and best sporting goods store in your area for a matching outﬁt. Top this image oﬀ with a good physique and excellent grooming, and you’ll be your best advertisement and well on your way to being booked solid at the highest rates possible. This image is eﬀective if you’re conducting outdoor sessions, where your training will be hands-on and probably require you to get involved and sweat. Don’t confuse this with a trainee outﬁt (one of the negative images mentioned in part 2 of this article). Again, the clothes must match, be clean and set you apart from someone merely working out themselves — no “wife-beaters” or old, gray sweat pants! Kaiser Serajuddin is the owner and head trainer of GoHard Fitness Inc. in New York City (www.gohardﬁtness.com). He holds a degree in biology from Long Island University and is certiﬁed by the AFAA, IFPA and Spinning. He writes and maintains Super-Trainer.com, a blog delivering insightful news, training tactics and proﬁles of other top trainers. Contact him at kaiser@gohardﬁtness.com. ● PLAYER/COACH This image gives you more leeway in your choice of outﬁt. For example, you can wear shorts, an arm band or sports (not baseball) cap. The diﬀerence is that it should match well. OCTOBER2008 · WWW.FIT-PRO.COM 25 http://www.fit-pro.com/ME2/dirmod.asp?sid=3161AE15A4CC41DE89B9B06CF0DC4460&nm=09 %2D Content Library&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=05C0E4A78D4D4CEE911D41EC9CFC15AA http://www.gohardfitness.com http://www.Super-Trainer.com http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - October 2008

Personal Fitness Professional - October 2008 Contents Letter from the Editor, Writers Current Controversies Combating with Obesity Pilates and Yoga for Athletes New! The Balancing Act The Top Prize Building a Base of Special Populations Datebook The Success Image The Anatomy of a Fitness Assessment Branding Training Ruts Product Profile New on the Market

Personal Fitness Professional - October 2008

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