Personal Fitness Professional - October 2008 - (Page 4) e OCTOBER FEATURES COMBATING YOUTH OBESITY Club down time — the new revenue generator BY BRIAN GRASSO THE TOP PRIZE Capturing the athletic market BY MARK ROOZEN BRANDING Great graphics, the right message and a perfect logo BY MONA NUCKOLLS 12 18 28 [SPOTLIGHT] MELVIN AND KIM ROYSTER WEB EXCLUSIVES THE SUCCESS IMAGE, PART 34 CURRENT CONTROVERSIES The ideal prospect, trembling in a puddle of fear BY PHIL KAPLAN THE SUCCESS IMAGE Part 1 — Promoting positive images BY KAISER SERAJUDDIN TRAINING RUTS Don’t let them drag you down BY COACH GREG LEFEVER 8 24 30 14 20 267 2 — AVOIDING NEGATIVE IMAGES BY KAISER SERAJUDDIN OVER-DELIVERING BY BRIAN SCHIFF PILATES AND YOGA FOR ATHLETES log on to WWW.FIT-PRO.COM for all of our online extras Mind/body exercise — now a regular part of sport conditioning BY ALYSSA DINOWITZ AND KERRIE LEE BROWN BUILDING A BASE OF SPECIAL POPULATIONS ONLINE EXTRAS NEW! TRAINER OF THE YEAR, PFP+ BUYER’S GUIDE, MEDIA KIT DIGITAL MAGAZINE, ARTICLE ARCHIVES DISCUSSION BOARD, BLOGS EVENTS CALENDAR, NEWS Working with the obese BY WARREN JONES THE ANATOMY OF A FITNESS ASSESSMENT Prime tips on properly assessing your clients BY GEOFFREY MILLER STAPLES LETTER FROM THE EDITOR, WRITERS e c J entrepreneur jump start FOR RESULTS-ORIENTED TRAINERS TOOLS TO BEGIN YOUR CAREER career builder LEVERAGING BUSINESS INDEPENDENCE 16 23 32 33 NEW! THE BALANCING ACT DATEBOOK PRODUCT PROFILE NEW ON THE MARKET http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - October 2008 Personal Fitness Professional - October 2008 Contents Letter from the Editor, Writers Current Controversies Combating with Obesity Pilates and Yoga for Athletes New! The Balancing Act The Top Prize Building a Base of Special Populations Datebook The Success Image The Anatomy of a Fitness Assessment Branding Training Ruts Product Profile New on the Market Personal Fitness Professional - October 2008 Personal Fitness Professional - October 2008 - Personal Fitness Professional - October 2008 (Page Cover1) Personal Fitness Professional - October 2008 - Personal Fitness Professional - October 2008 (Page Cover2) Personal Fitness Professional - October 2008 - Personal Fitness Professional - October 2008 (Page 3) Personal Fitness Professional - October 2008 - Contents (Page 4) Personal Fitness Professional - October 2008 - Contents (Page 5) Personal Fitness Professional - October 2008 - Contents (Page 6) Personal Fitness Professional - October 2008 - Letter from the Editor, Writers (Page 7) Personal Fitness Professional - October 2008 - Current Controversies (Page 8) Personal Fitness Professional - October 2008 - Current Controversies (Page 9) Personal Fitness Professional - October 2008 - Current Controversies (Page 10) Personal Fitness Professional - October 2008 - Current Controversies (Page 11) Personal Fitness Professional - October 2008 - Combating with Obesity (Page 12) Personal Fitness Professional - October 2008 - Combating with Obesity (Page 13) Personal Fitness Professional - October 2008 - Pilates and Yoga for Athletes (Page 14) Personal Fitness Professional - October 2008 - Pilates and Yoga for Athletes (Page 15) Personal Fitness Professional - October 2008 - New! The Balancing Act (Page 16) Personal Fitness Professional - October 2008 - New! The Balancing Act (Page 17) Personal Fitness Professional - October 2008 - The Top Prize (Page 18) Personal Fitness Professional - October 2008 - The Top Prize (Page 19) Personal Fitness Professional - October 2008 - Building a Base of Special Populations (Page 20) Personal Fitness Professional - October 2008 - Building a Base of Special Populations (Page 21) Personal Fitness Professional - October 2008 - Building a Base of Special Populations (Page 22) Personal Fitness Professional - October 2008 - Datebook (Page 23) Personal Fitness Professional - October 2008 - The Success Image (Page 24) Personal Fitness Professional - October 2008 - The Success Image (Page 25) Personal Fitness Professional - October 2008 - The Anatomy of a Fitness Assessment (Page 26) Personal Fitness Professional - October 2008 - The Anatomy of a Fitness Assessment (Page 27) Personal Fitness Professional - October 2008 - Branding (Page 28) Personal Fitness Professional - October 2008 - Branding (Page 29) Personal Fitness Professional - October 2008 - Training Ruts (Page 30) Personal Fitness Professional - October 2008 - Training Ruts (Page 31) Personal Fitness Professional - October 2008 - Product Profile (Page 32) Personal Fitness Professional - October 2008 - New on the Market (Page 33) Personal Fitness Professional - October 2008 - New on the Market (Page 34) Personal Fitness Professional - October 2008 - New on the Market (Page Cover3) Personal Fitness Professional - October 2008 - New on the Market (Page Cover4)
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