Personal Fitness Professional - October 2008 - (Page 6) [ HELPING YOU PROSPER AS A FITNESS PROFESSIONAL ] pfp pfp [ HELPING YOU PROSPER AS A FITNESS PROFESSIONAL ] THEPUBLISHER ronald brent OUREDITOR [ HELPING YOU PROSPER AS A FITNESS PROFESSIONAL ] shelby murphy shelby.m@rbpub.com MANAGINGEDITOR pfp john e. thompson john.t@rbpub.com ASSOCIATEEDITORS HELPING YOU PROSPER AS A FITNESS PROFESSIONAL amanda cook armendariz, erin eagan CONTRIBUTINGWRITERS kerrie lee brown, alyssa dinowitz brian grasso, warren jones phil kaplan, coach greg lefever geoffrey miller, mona nuckolls mark roozen, kaiser serajuddin CIRCULATIONMANAGER rachel spahr rachel@rbpub.com CAREERCONSULTANTS kelli calabrese, phil kaplan PRODUCTIONDIRECTOR chad griepentrog GRAPHICDESIGN kelli cooke, tiffany falkner greg middleton ADVERTISINGDIRECTORS josh vogt josh@rbpub.com kathy fay kathy.f@rbpub.com 2901 International Lane Madison WI 53704-3128 Voice 608.241.8777 Fax 608.241.8666 www.fit-pro.com | rbpub@rbpub.com SUBSCRIPTIONS are free to qualified recipients: $36 per year to all others in the United States. Subscriptions rate for Canada or Mexico is $60 per year, and for elsewhere outside the United States is $80. Back issue rate is $5. Send subscriptions to: PFP, PO Box 259098, Madison WI 53725-9098; or call 608.241.8777; fax 608.241.8666; email rbpub@rbpub.com; or subscribe online at www.fit-pro.com. FOR HIGH QUALITY REPRINTS, please contact our exclusive reprint provider, FosteReprints, at 866.879.9144 or visit www.marketingreprints. com. All material in this magazine is copyrighted © 2008 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to PFP, RB Publishing Inc. or its staff becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or PFP. RB Publishing Inc. and/or PFP expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. PFP (ISSN 1523-780X) [Volume 10, Issue 8] is published nine times per year (January-February, March, April, May, June-July, August, September, October, November-December) by RB Publishing Inc., 2901 International Lane, Suite 100, Madison WI 53704-3128, 608.241.8777. Periodicals postage paid at Madison WI and additional offices. Postmaster: Send address changes to: PFP | PO Box 259098 | Madison WI 53725-9098. 6 OCTOBER2008 · WWW.FIT-PRO.COM http://www.fit-pro.com http://www.fit-pro.com http://www.marketingreprints.com http://www.marketingreprints.com http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - October 2008 Personal Fitness Professional - October 2008 Contents Letter from the Editor, Writers Current Controversies Combating with Obesity Pilates and Yoga for Athletes New! The Balancing Act The Top Prize Building a Base of Special Populations Datebook The Success Image The Anatomy of a Fitness Assessment Branding Training Ruts Product Profile New on the Market Personal Fitness Professional - October 2008 Personal Fitness Professional - October 2008 - Personal Fitness Professional - October 2008 (Page Cover1) Personal Fitness Professional - October 2008 - Personal Fitness Professional - October 2008 (Page Cover2) Personal Fitness Professional - October 2008 - Personal Fitness Professional - October 2008 (Page 3) Personal Fitness Professional - October 2008 - Contents (Page 4) Personal Fitness Professional - October 2008 - Contents (Page 5) Personal Fitness Professional - October 2008 - Contents (Page 6) Personal Fitness Professional - October 2008 - Letter from the Editor, Writers (Page 7) Personal Fitness Professional - October 2008 - Current Controversies (Page 8) Personal Fitness Professional - October 2008 - Current Controversies (Page 9) Personal Fitness Professional - October 2008 - Current Controversies (Page 10) Personal Fitness Professional - October 2008 - Current Controversies (Page 11) Personal Fitness Professional - October 2008 - Combating with Obesity (Page 12) Personal Fitness Professional - October 2008 - Combating with Obesity (Page 13) Personal Fitness Professional - October 2008 - Pilates and Yoga for Athletes (Page 14) Personal Fitness Professional - October 2008 - Pilates and Yoga for Athletes (Page 15) Personal Fitness Professional - October 2008 - New! The Balancing Act (Page 16) Personal Fitness Professional - October 2008 - New! The Balancing Act (Page 17) Personal Fitness Professional - October 2008 - The Top Prize (Page 18) Personal Fitness Professional - October 2008 - The Top Prize (Page 19) Personal Fitness Professional - October 2008 - Building a Base of Special Populations (Page 20) Personal Fitness Professional - October 2008 - Building a Base of Special Populations (Page 21) Personal Fitness Professional - October 2008 - Building a Base of Special Populations (Page 22) Personal Fitness Professional - October 2008 - Datebook (Page 23) Personal Fitness Professional - October 2008 - The Success Image (Page 24) Personal Fitness Professional - October 2008 - The Success Image (Page 25) Personal Fitness Professional - October 2008 - The Anatomy of a Fitness Assessment (Page 26) Personal Fitness Professional - October 2008 - The Anatomy of a Fitness Assessment (Page 27) Personal Fitness Professional - October 2008 - Branding (Page 28) Personal Fitness Professional - October 2008 - Branding (Page 29) Personal Fitness Professional - October 2008 - Training Ruts (Page 30) Personal Fitness Professional - October 2008 - Training Ruts (Page 31) Personal Fitness Professional - October 2008 - Product Profile (Page 32) Personal Fitness Professional - October 2008 - New on the Market (Page 33) Personal Fitness Professional - October 2008 - New on the Market (Page 34) Personal Fitness Professional - October 2008 - New on the Market (Page Cover3) Personal Fitness Professional - October 2008 - New on the Market (Page Cover4)
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