Personal Fitness Professional - October 2008 - (Page Cover3)

philkaplan.com The Be Better Project has created 48 of North America’s most successful Personal Trainers. Now you can join them! FIRST TIME EVER OFFERED THE BE BETTER ACADEMY – Over the course of the past 18 months, Phil has introduced a remarkable curriculum to personal trainers seeking excellence, career growth and prosperity. The program began as the Be Better Project, introducing a strategic personal and career growth program to 48 pilot participants. The experience addresses business, communication, inﬂuence, and strategy concerns that have never before been presented to ﬁtness professionals in a stunning and life-changing manner. The pilot trainers, all accomplished at the onset, learned to make career dreams come true, ﬁnding joyous balance between career and personal life and establishing dramatic increases in revenues and proﬁts. With the Be Better principles, the typical challenges of ﬁnding clients, facilitating adherence and ﬁnding fair and consistent compensation are erased and replaced by new vision and power. Join the Be Better Academy and gain an unbeatable edge! For the ﬁrst time ever, the curriculum has been released worldwide, launched through the groundbreaking Be Better Academy. The distance learning program shares all of the Be Better principles, and the monthly investment is less than what most trainers charge for a single session. If your vision of “success” remains just out of reach, get Phil in your corner and challenge yourself to raise the bar on your own potential. Find stellar growth by consistently bettering the lives of others. ‡ Visit www.philkaplan.com or call 1 800 552-1998 ALSO Join Phil Kaplan and Kelli Calabrese Live! COMING TO A CITY NEAR YOU THE BENEVOLENT UPRISING TOUR – Phil has identiﬁed a new platform for personal trainers seeking a new level of respect, a heightened ability to reach into our population and to turn a passionate quest for security into a sustainable business with income potential rivaling that of the most sought after professionals in the world. Together with Kelli Calabrese, Phil will visit 12 cities over 24 months introducing the Benevolent Uprising concepts to a total of 144 trainers (12 in each city). Those registered will connect with Phil & Kelli to gain personal direction and to connect at a level beyond anything a one-day seminar could typically offer. This is for trainers willing to step outside the boundaries of convention and explore new ground for explosive growth. Dates are scheduled for Dallas, Fort Lauderdale, San Diego and a handful of other cities. ‡ To get more information or to register, go to www.philkaplan.com Ë Find articles, info, guidance, and resources at WWW.PHILKAPLAN.COM Contact Phil through his South Florida ofﬁces at 954 495-8065

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - October 2008

Personal Fitness Professional - October 2008 Contents Letter from the Editor, Writers Current Controversies Combating with Obesity Pilates and Yoga for Athletes New! The Balancing Act The Top Prize Building a Base of Special Populations Datebook The Success Image The Anatomy of a Fitness Assessment Branding Training Ruts Product Profile New on the Market

Personal Fitness Professional - October 2008

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