Personal Fitness Professional - November/December 2008 - (Page 17)

[ PRODUCT PROFILE ] POWERFUL AUTO-CLOSER SYSTEM DOUBLES FITNESS SERVICE SALES BY SEAN GREELEY REVENUE AND PROFITS Going from an average ticket sale of just $750 to $2,200 has made a big diﬀerence in the ﬁnancial health of Doug Krueger’s Peak Performance personal training studios in Hartland and Pewaukee, Wisconsin. Combine that with 90% prospect-to-client conversion, versus just 60% before AUTO-CLOSER, and it’s plain to see why the business revenues and proﬁts have increased so dramatically. “There are many things I love about AUTO-CLOSER, but if I had to pick just two, they would be speed and consistency. In my ﬁrst consultation using the AC system, I sold a $5,000 package,” says Krueger. “And the AC Powerpoint presentation seals the deal nine times out of 10.” Krueger is not alone. In fact, there’s a growing legion of studio, health club, boot camp, Pilates and in-home ﬁtness professionals using AUTO-CLOSER with remarkable success. Here is just a partial sampling: Nathan Nowak, owner of Atlanta’s Trinity Fitness health club, says, “We’re slammed over here! We are still closing at 100%. We haven’t had one person turn us down. Now we have a system in place like no other ﬁtness business out there. We’re adding more trainers to the roster due to the overwhelming schedules we’ve created.” “I am a very competitive person by nature and am often stubborn to ask for help. This is one time I am very glad I did. I’ve done $30,200 in six weeks, and I’m converting at 93%. This system teaches you how to sell decisively and consistently,” says Wellington, Florida, Fit Studio owner Sonja Friend-Uhl. “Auto-Closer can help you take your life and your business to a whole new level. I close nine out of 10, averaging well over two grand each. In seven weeks, we sold $52,211 of personal training,” says John Ashworth of The Fitness Nomad in Madison, Wisconsin. Jon Wong, owner of Genesis Health and Performance, explains it this way, “Because of the amazing pre-qualifying script and Powerpoint presentation, we close nine out of 10 consultations now. I just sold a $7,985 package, and our total sales in the last ﬁve weeks are $80,040.” Multiple studio owner Jane Westreich says, “Not only has the sales close rate on new clients gone to 90%, but the total dollars of our average ticket sale has tripled. The impact this has made on the cash ﬂow of my business is unbelievable.” In-home ﬁtness professional, James Allred of New Wave Fitness in Dallas, Texas, says, “With Auto-Closer, I consistently close 90% or better. In the past month, I’ve had 24 consults and closed 22 of them for $49,000. When you have a real system to follow, it takes all the guesswork out of the process.” And 2006 Fitness Together Franchisee of the Year Camelia Herndon says, “My sales close rate immediately jumped from 60% to 85%. And I took revenue in my new studio from $25,000 to $62,000 in 30 days. This is the big missing link for every ﬁtness professional I talk to. Once you ﬁx your sales process, the money really comes in.” “The numbers don’t lie” — that’s what AUTO-CLOSER users keep saying. Closing percentage is up, average package size is up, revenues are up, and proﬁts are up. And here is an interesting point: Revenues and proﬁts increase substantially without additional marketing. There is no need to increase lead ﬂow (although that would certainly further compound revenue growth) because they are converting a higher percentage of consultations to larger packages. Sean Greeley is a former personal trainer and multiple studio owner, having served over 650 clients. Sean quickly built his successful ﬁtness business by creating highly eﬀective marketing, sales and management systems, and he is the creator of the AUTO-CLOSER Fitness Sales System. Learn more about the AUTO-CLOSER Fitness Sales System at www.FitBizSystem.com. NOV-DEC2008 · WWW.FIT-PRO.COM 17 http://www.FitBizSystem.com http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - November/December 2008

Personal Fitness Professional - November/December 2008 Contents Letter from the Editor, Writers Your Scope of Practice Combating Youth Obesity Current Controversies The Balancing Act Product Profile Building a Base of Special Populations The Right State of Mind Mark Your Calendar The Equipment Dilemma Too Much To Do, Too Little Time Exercise Spotlight Holiday Gift Guide New on the Market Alyte Piedra

Personal Fitness Professional - November/December 2008

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