Personal Fitness Professional - November/December 2008 - (Page 23)

We as personal trainers have the unique opportunity to change the way people think, feel and act every day. The quality of our mindset is absolutely imperative at all times, and our attitudes are the one thing that we can control daily. Now, more than ever, is a time we must invest in fortifying ourselves, our staﬀs, our clients, our services, our systems and our mindsets. Here are my top solutions to ensuring that your personal training business not only survives but thrives in this “tough time” that many of us may be facing: TRAIN YOUR MINDSET DAILY Invest in yourself and your staﬀ as far as creating a positive mindset. You can protect your energy and invest in yourself by reading good books, listening to books on tape, surrounding yourself with positive people, being part of a mastermind group, attending educational conferences and being sure to get quiet time every day. It is said, “Your thoughts determine your words, your words become your ﬂesh, your ﬂesh becomes your actions, and your actions become your character.” Therefore, your thoughts ultimately determine your character. So protect your mindset, and invest in it. 10 TOP 10 QUOTES ON ATTITUDE AND MINDSET “Your attitude determines your altitude.” “Your - Unknown “Your attitude is a little thing that makes a big difference.” - Mac Anderson PUT THE OXYGEN MASK ON FIRST It goes without saying that we must take care of our own physical conditioning before taking care of others. Sometimes trainers are so used to putting everyone ﬁrst that they neglect their own health. This includes making sure you schedule your own workouts in your book, get adequate sleep, eat right and get a massage at least once a month. We need to be armoured up for the battle, and it is imperative that our own conditioning is a priority as well. “Attitudes are nothing more than habits of thoughts, and habits can be acquired. An action repeated becomes an attitude realized.” - Paul Myer “You become what you think about.” - Earl Nightingale “First we make our attitudes. Then our attitudes make us.” - Dennis Waitley “Nothing great was ever accomplished without enthusiasm.” - Ralph Waldo Emerson “Be the change you desire in the world” - Gandhi “A man is but the product of his thoughts. What he thinks, he becomes.” - Gandhi “The only place success comes before work is in the dictionary.” - Vince Lombardi “Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work.” - Vince Lombardi CONNECT WITH YOUR STAFF Have meetings or educational workshops once a week or once a month. This is a great way to reignite the passion of your staﬀ, increase energy that will translate into more positive sessions and help build camaraderie and teamwork among the staﬀ. Other ways to positively connect include staﬀ workouts and outings (e.g. softball games, hiking, barbecues or even a staﬀ retreat). CONNECT WITH YOUR CLIENTS There is nothing more important than the people that walk through your doors. Make your place the fortress where people can come build their spirit, burn oﬀ stress and improve the quality of their lives with top-notch conditioning and superior service. Simple but highly eﬀective ways to connect include making sure you “walk the ﬂoor” and talk to people, sending clients cards and/or gifts during special occasions, oﬀering workshops or events and making sure you just simply say “thank you.” ENSURE SYSTEMS ARE IN PLACE Systems are important all the time, but it is during challenging times that you need to tighten your systems even more and make sure everything is as eﬃcient and organized as possible. Those businesses with the tightest systems, best staﬀ, highest energy and most positive culture will survive. BE CREATIVE Now is a great time to listen to your clients’ needs and create programs and sessions geared around them. Some of the hot trends in ﬁtness include boot camps, semi-private and group sessions, circuit training, cardio kickboxing and yoga. Or create “continuity programs” for your existing clientele to oﬀer them more than just your sessions. For example, we had over 100 clients and ﬁtness enthusiasts around the country participate in an online program conducted via email and teleseminar. I was able to “touch” 100 people at one time. What can you create that would deliver great value? The best thing to do is ask your clients for feedback and then provide great service geared around those ideas. ➤ NOV-DEC2008 · WWW.FIT-PRO.COM 23 http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - November/December 2008

Personal Fitness Professional - November/December 2008 Contents Letter from the Editor, Writers Your Scope of Practice Combating Youth Obesity Current Controversies The Balancing Act Product Profile Building a Base of Special Populations The Right State of Mind Mark Your Calendar The Equipment Dilemma Too Much To Do, Too Little Time Exercise Spotlight Holiday Gift Guide New on the Market Alyte Piedra

Personal Fitness Professional - November/December 2008

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