Personal Fitness Professional - January/February 2009 - (Page 10)

we need to let go of the intention to look good. When we take the focus oﬀ ourselves, there’s room for the intention to be centered on the type of exchange we want to have with our audience and everything we think and do can move toward that outcome. Next, we want to discover personal areas of resistance that come up when facing the opportunity to speak. Do we sabotage our preparation by not planning ahead? Fill ourselves with negative selftalk? Obsess that we do not know enough or are not as good a speaker as someone else? What are the perceptions, beliefs and habits that are get in our way? Ask these questions in the heat of the moment. They help us identify how our focus drifts away from our intention as we defined it just a few paragraphs ago: the optimal experience of the audience. Using the Breakdown to Build up Instead of starting with the PowerPoint design, go right to the heart of every presentation. That means knowing our role, the purpose and context of our presentation and taking all that into consideration when we are brainstorming, researching, creating, editing and practicing for our next speaking engagement. For example: Role: Host/guide. Mission: Increase comfort level and openness to perception changes so that by end of presentation, participants understand that healthy eating can be easy and aﬀordable. Intention: Create a friendly atmosphere, where the audience feels welcome to ask questions and considers signing up for consultations and buying more organic produce. Length of the event: One hour. Size of group: 20-50 (walk-ins are welcome, and attendance is voluntary). Group characteristics: Deconditioned senior citizens in otherwise moderately good health. Many have grandchildren. Most of what they have heard on this subject is from morning television shows. They are used to lecture format with a Q&A at the end. Venue: A small, windowless room in a mid-sized town in the Northeast US, with some access to organic food and public transportation. Knowing the above, what choices would you make about this presentation? Let’s use the vital statistics above to create a very special outcome. Take It and Run for Fun Material preparation can be fun! First, take all the content we are gathering and organize the journey: 1. A beginning to get them on board 2. A body (the middle) full of information/learning experiences 3. A closing for them to put the information into context and take action Use this as a blueprint for how the hour will unfold, and map the transition of one section to the next. This process guides us on all of our choices, from researching for information and resources to choosing a “look” or theme for the event. How much information will be comfortJAN-FEB2009 · WWW.FIT-PRO.COM 10 http://www.sportsfitness.com http://www.sportsfitness.com http://www.sportsfitness.com http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - January/February 2009

Personal Fitness Professional - January/February 2009 Contents Letter from the Editor, Writers Ready to Rock the Podium What It Takes to Change Fitness Marketing Makeover Be Better Top Club Building a Base of Special Populations The Balancing Act Take Action! Nutrition Solutions Datebook Journey to Success New on the Market The Four P's Exercising Your Influence No More Pain in the Back!

Personal Fitness Professional - January/February 2009

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