Personal Fitness Professional - January/February 2009 - (Page 32)

Inﬂuence EXERCISING YOUR How to become a community fitness leader By Michael Y. Seril As a ﬁtness professional, you have an enormous amount of inﬂuence in the gym. Your clients hold what you say in high regard, and chances are they work hard outside of the gym so that you aren’t disappointed in them. Imagine if you could extend that inﬂuence beyond the walls of a studio or ﬁtness facility and impact the lives of a whole community. If we truly care for the health and well-being of our fellow citizens, one could argue that we should never settle for being anything less than a community ﬁtness leader. More than Just Good Will Becoming a community ﬁtness leader will improve your personal training business in a variety of ways. First, it will enhance your credibility with other health and medical professionals. You will gather respect from those who are already trusted by the public, and the public will trust you, too. Testimonials from these inﬂuential individuals can propel your celebrity. Furthermore, if the doctors see that you are a knowledgeable ﬁtness professional concerned about the well-being of the community, your medical referrals will increase. By increasing your proﬁle as a community ﬁtness leader, you also increase your credibility with potential clients. Suddenly, you create a potential market as large as an entire community. Not only will your business gain publicity as a community health provider, but it will also become a community hub for any questions, concerns and interests regarding ﬁtness. An increase in publicity and credibility is likely to increase the amount of clientele coming in for services. Increased proﬁts is always a good thing, but also keep in mind that with more funds, you have the potential to create even more programs and implement them over your increasing sphere of inﬂuence. You will also generate lecture and writing opportunities locally and beyond. Gaining publicity in your local area as an expert can translate into a platform to reach larger communities and perhaps entire cities. Enthusiasm for your local community can go a long way in giving you credibility to have an inﬂuence on a grander scale. Expert knowledge is coveted by the media at all levels.

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - January/February 2009

Personal Fitness Professional - January/February 2009 Contents Letter from the Editor, Writers Ready to Rock the Podium What It Takes to Change Fitness Marketing Makeover Be Better Top Club Building a Base of Special Populations The Balancing Act Take Action! Nutrition Solutions Datebook Journey to Success New on the Market The Four P's Exercising Your Influence No More Pain in the Back!

Personal Fitness Professional - January/February 2009

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