Personal Fitness Professional - January/February 2009 - (Page 6) [ HELPING YOU PROSPER AS A FITNESS PROFESSIONAL ] pfp pfp [ HELPING YOU PROSPER AS A FITNESS PROFESSIONAL ] THEPUBLISHER ronald brent OUREDITOR [ HELPING YOU PROSPER AS A FITNESS PROFESSIONAL ] shelby murphy shelby.m@rbpub.com MANAGINGEDITOR pfp john e. thompson john.t@rbpub.com ASSOCIATEEDITORS HELPING YOU PROSPER AS A FITNESS PROFESSIONAL amanda cook armendariz, erin eagan CONTRIBUTINGWRITERS ilene bergelson, rich butkevic kelli calabrese, brian jay phil kaplan, greg lefever margaret moore, brian schiff michael y. seril, jj virgin CIRCULATIONMANAGER rachel spahr rachel@rbpub.com CAREERCONSULTANTS kelli calabrese, phil kaplan PRODUCTIONDIRECTOR chad griepentrog GRAPHICDESIGN kelli cooke, tiffany falkner greg middleton ADVERTISINGDIRECTORS josh vogt josh@rbpub.com kathy fay kathy.f@rbpub.com 2901 International Lane Madison WI 53704-3128 Voice 608.241.8777 Fax 608.241.8666 www.fit-pro.com | rbpub@rbpub.com SUBSCRIPTIONS are free to qualified recipients: $36 per year to all others in the United States. Subscriptions rate for Canada or Mexico is $60 per year, and for elsewhere outside the United States is $80. Back issue rate is $5. Send subscriptions to: PFP, PO Box 259098, Madison WI 53725-9098; or call 608.241.8777; fax 608.241.8666; email rbpub@rbpub.com; or subscribe online at www.fit-pro.com. FOR HIGH QUALITY REPRINTS, please contact our exclusive reprint provider, FosteReprints, at 866.879.9144 or visit www.marketingreprints. com. All material in this magazine is copyrighted © 2008 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to PFP, RB Publishing Inc. or its staff becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or PFP. RB Publishing Inc. and/or PFP expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. PFP (ISSN 1523-780X) [Volume 11, Issue 1] is published nine times per year (January-February, March, April, May, June-July, August, September, October, November-December) by RB Publishing Inc., 2901 International Lane, Suite 100, Madison WI 53704-3128, 608.241.8777. Periodicals postage paid at Madison WI and additional offices. Postmaster: Send address changes to: PFP | PO Box 259098 | Madison WI 53725-9098. 6 JAN-FEB2009 · WWW.FIT-PRO.COM http://www.fit-pro.com http://www.fit-pro.com http://www.marketingreprints.com http://www.marketingreprints.com http://WWW.FIT-PRO.COM
Table of Contents Feed for the Digital Edition of Personal Fitness Professional - January/February 2009 Personal Fitness Professional - January/February 2009 Contents Letter from the Editor, Writers Ready to Rock the Podium What It Takes to Change Fitness Marketing Makeover Be Better Top Club Building a Base of Special Populations The Balancing Act Take Action! Nutrition Solutions Datebook Journey to Success New on the Market The Four P's Exercising Your Influence No More Pain in the Back! Personal Fitness Professional - January/February 2009 Personal Fitness Professional - January/February 2009 - Personal Fitness Professional - January/February 2009 (Page Cover1) Personal Fitness Professional - January/February 2009 - Personal Fitness Professional - January/February 2009 (Page Cover2) Personal Fitness Professional - January/February 2009 - Personal Fitness Professional - January/February 2009 (Page 3) Personal Fitness Professional - January/February 2009 - Contents (Page 4) Personal Fitness Professional - January/February 2009 - Contents (Page 5) Personal Fitness Professional - January/February 2009 - Contents (Page 6) Personal Fitness Professional - January/February 2009 - Letter from the Editor, Writers (Page 7) Personal Fitness Professional - January/February 2009 - Ready to Rock the Podium (Page 8) Personal Fitness Professional - January/February 2009 - Ready to Rock the Podium (Page 9) Personal Fitness Professional - January/February 2009 - Ready to Rock the Podium (Page 10) Personal Fitness Professional - January/February 2009 - Ready to Rock the Podium (Page 11) Personal Fitness Professional - January/February 2009 - What It Takes to Change (Page 12) Personal Fitness Professional - January/February 2009 - What It Takes to Change (Page 13) Personal Fitness Professional - January/February 2009 - Fitness Marketing Makeover (Page 14) Personal Fitness Professional - January/February 2009 - Fitness Marketing Makeover (Page 15) Personal Fitness Professional - January/February 2009 - Be Better (Page 16) Personal Fitness Professional - January/February 2009 - Be Better (Page 17) Personal Fitness Professional - January/February 2009 - Top Club (Page 18) Personal Fitness Professional - January/February 2009 - Top Club (Page 19) Personal Fitness Professional - January/February 2009 - Building a Base of Special Populations (Page 20) Personal Fitness Professional - January/February 2009 - Building a Base of Special Populations (Page Blowin1) Personal Fitness Professional - January/February 2009 - Building a Base of Special Populations (Page Blowin2) Personal Fitness Professional - January/February 2009 - The Balancing Act (Page 21) Personal Fitness Professional - January/February 2009 - The Balancing Act (Page 22) Personal Fitness Professional - January/February 2009 - The Balancing Act (Page 23) Personal Fitness Professional - January/February 2009 - Take Action! (Page 24) Personal Fitness Professional - January/February 2009 - Take Action! (Page 25) Personal Fitness Professional - January/February 2009 - Nutrition Solutions (Page 26) Personal Fitness Professional - January/February 2009 - Datebook (Page 27) Personal Fitness Professional - January/February 2009 - Journey to Success (Page 28) Personal Fitness Professional - January/February 2009 - Journey to Success (Page 29) Personal Fitness Professional - January/February 2009 - New on the Market (Page 30) Personal Fitness Professional - January/February 2009 - The Four P's (Page 31) Personal Fitness Professional - January/February 2009 - Exercising Your Influence (Page 32) Personal Fitness Professional - January/February 2009 - Exercising Your Influence (Page 33) Personal Fitness Professional - January/February 2009 - No More Pain in the Back! (Page 34) Personal Fitness Professional - January/February 2009 - No More Pain in the Back! (Page Cover3) Personal Fitness Professional - January/February 2009 - No More Pain in the Back! (Page Cover4)
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