Personal Fitness Professional - January/February 2009 - (Page 7)

[ LETTER [EDITOR] Shelby Murphy shelby.m@rbpub.com FROM THE EDITOR ] AHH JANUARY. A time of renewal, try-agains and fresh starts. With the crisp air and snow-blanketed ground comes the feeling of clean slate — which isn’t altogether bad for our industry. In fact, it’s what we bank on. However, those of us who understand growth know that progress isn’t about ignoring the past but, rather, learning from it as we move forward. There is no clean start — just lesser choices made good this time around or good choices made better! This month marks a moment of great strides forward for PFP. First, you’ll notice our print and digital magazine has added brand new material. Industry legend Phil Kaplan is now writing a column entitled “Be Better.” We’re extremely fortunate to have his often-imitated-but-never-duplicated ideas within our covers. Also, you’ll notice the shift on our cover and in my new feature, Journey to Success. Both feature recognizable industry professionals working their way to the pinnacle of their careers. We believe you’ll ﬁnd clues to your success from reading about theirs. The digital magazine also features several exclusive articles not available in print — go to www.ﬁt-pro.com/digimag to view! Next, check out our website. Coming in 2009, we’ll feature three columnists writing to the diﬀerent trainer markets as well as a video column from yours truly. And on the E-News side, the Functionally Fit column oﬀers innovative exercises from physical therapist/personal trainer guru Brian Schiﬀ, and my new Training Wheels column will give you a little help to keep on course! We hope you’ll like our improvements. They mark our resolution to be your primary source for prosperity in your ﬁtness career. And if you want to reduce paper waste, pollution and receive PFP days before print, switch your subscription to digital-only (visit www.ﬁt-pro.com/digitalonly). Here’s to an amazing new year! [ CONTRIBUTING WRITERS ] RICH BUTKEVIC, CFT (a.k.a. Coach Rich) is a personal trainer and consultant to ﬁtness professionals who are interested in optimizing and growing their business. Prior to becoming a trainer, he was responsible for multimillion dollar marketing and web projects for companies such as Microsoft, Yahoo!, AT&T and others. He’s also the author of the Trainer Traﬃc System, a step-by-step marketing system for ﬁtness professionals who are serious about staying competitive in our rapidly changing marketplace by creating, not following, industry trends. For more information on the Trainer Traﬃc System and his email seminar, “Five Ways Fitness Professionals SCREW UP Their Marketing”, visit www.TrainerTraﬃc.com. He can be contacted at coach@trainertraﬃc.com. MARGARET MOORE is an entrepreneur and 17-year veteran of the biotechnology industry in the UK, Canada, US and France. In 2000, Margaret shifted focus from the high-tech side of medicine to prevention and well-being and founded Wellcoaches Corporation (strategic partner of the American College of Sports Medicine) which is building the new professions of health coach, ﬁtness coach and wellness coach. The company’s coach training school has trained 3,000 physical and mental health professionals as health, ﬁtness and wellness coaches in the past six years and now trains more than 1,000 coaches per year. Margaret’s collaboration with Edward Phillips, MD, to build a coaching roadmap for physician visits led to the launch of the Institute of Lifestyle Medicine at Harvard Medical School, of which Margaret is a founding advisor. JAN-FEB2009 · WWW.FIT-PRO.COM 7 27 http://www.fit-pro.com/digimag http://www.fit-pro.com/digitalonly http://www.TrainerTraffic.com http://WWW.FIT-PRO.COM

Table of Contents Feed for the Digital Edition of Personal Fitness Professional - January/February 2009

Personal Fitness Professional - January/February 2009 Contents Letter from the Editor, Writers Ready to Rock the Podium What It Takes to Change Fitness Marketing Makeover Be Better Top Club Building a Base of Special Populations The Balancing Act Take Action! Nutrition Solutions Datebook Journey to Success New on the Market The Four P's Exercising Your Influence No More Pain in the Back!

Personal Fitness Professional - January/February 2009

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