Personal Fitness Professional - June/July 2009 - (Page 20)

By Craig Ballantyne This, That How to use social sites to make more money These days, it seems like everyone is talking about Facebook and Twitter. The problem is that you have Facebook and Twitter accounts and only seem to waste time talking to old high school friends. So are these social media sites useless, or are they really a good way to build your business? The good news is that Facebook and Twitter are proven ways to build boot camps, market your gym and even sell more fitness e-books and DVDs. My research has shown that Twitter is better for selling e-books, while Facebook is better for getting clients to boot camps, gyms and personal training. So let’s look at Facebook first. In Your Facebook e most popular way to use Facebook is to set up a personal profile and become friends with everyone you’ve ever known. But when using Facebook for professional reasons, you need to be picky about who you friend. Focus on building a network of quality Facebook friends, as this can be even more powerful than building an email list, because with Facebook, you can learn much more demographic information about your friends (birthdays, age, interests, etc.). e real power of Facebook is found in what is called “the news feed.” Every activity and action you take inside of Facebook is relayed to everyone in your network (i.e. your friends), and this can spread virally. e best way to use the power of the news feed is to share videos and photos of your boot camps and personal training facility. is will alert all of your Facebook friends, and if one of them watches your video, it will alert all of their friends that they are watching your video. at’s how your video can spread between networks JUNE JULY2009 WWW.FIT PRO.COM and attract high-quality connections back to you. You can also get high-quality friends by creating a Facebook group. For example, if you live in Fargo, North Dakota, you might start a “Fargo Fitness” group and invite everyone in Fargo who lists “fitness” as one of their interests to join. is is a great way to build quality friends, and you can then have a conversation about fitness with those people and eventually turn them to the topic of your training. Each day, you should add up to 20 new friends, focusing on high-quality friends. You could even outsource the “friending” of people to an assistant. For everyone that signs up for your group, your assistant could go through their friend list and “add/friend” everyone from their list. However, always focus on building relationships first, and don’t be too heavy-handed with your marketing or always asking people to buy or sign up for training or boot camps. Instead, just be friends and become a trusted expert in the area of fitness to your Facebook network. Once folks trust you, they will be happy and eager to pay for your services. Finally, you can also use Facebook to start a Fan Page. is might sound silly, but if you run a boot camp in Fargo with 60 members who also use Facebook, then you should start a Fan Page devoted to your boot camp and invite all of your members to join. is way, you can communicate directly to those fans without having to go through email (and therefore, you don’t have to worry about pesky spam filters). Plus, building a Fan Page will get indexed by Google, and folks searching for “Fargo Fitness” on Google will have a good chance of coming across your Facebook Fan Page. Just remember to put your keywords in the title of your Fan Page! Even though that sounds like a lot of work, you only need to spend 10 minutes a day on Facebook. Log in, post a link, update your status, add a video, and tell your friends to check it out. at’s it. But while Facebook is a powerful way to build your offline business, what if you’re like me and only want to sell more e-books and DVDs online? Well, then the social media platform for you is Twitter.

Table of Contents for the Digital Edition of Personal Fitness Professional - June/July 2009

Personal Fitness Professional - June/July 2009
Letter From the Editor, Writers
First-Class Management
Product Profile
You Are at Risk
Nutrition Solutions
How to Handle Health Insurance
How Much Should I Charge My Clients
Twitter This, Facebook That
Young at Heart
Be Better
Hungry for a Franchise?
The Balancing Act
Exercise Spotlight
Journey to Success
New on the Market
[Facebook] PFP Fan Page: Sneak Peek
Fitness Marketing Makeover
Effective Sports Camps

Personal Fitness Professional - June/July 2009