Personal Fitness Professional - June/July 2009 - (Page 32)

Part 5 — Testing your marketing for five bucks at lightning speed using Google AdWords By Rich Butkevic Last issue, we learned the importance of testing for your marketing, what you should be testing and your options to do so. As promised, I will now be showing you how to start knocking around the competition by testing your marketing for about five bucks, faster than you can lick a stamp. The downside to testing, if there is one, is that you have to spend the time and money experimenting with some things that, by the very nature of testing, will be less than optimal. Even if you test two fantastic marketing pieces, one is going to outperform the other, which means the other will cost you revenue. Of course, the alternative is to never know and possibly lose sales forever, so testing is still the way to go. But I always scratch my chin, wondering if there was a way to limit that downside.

Table of Contents for the Digital Edition of Personal Fitness Professional - June/July 2009

Personal Fitness Professional - June/July 2009
Letter From the Editor, Writers
First-Class Management
Product Profile
You Are at Risk
Nutrition Solutions
How to Handle Health Insurance
How Much Should I Charge My Clients
Twitter This, Facebook That
Young at Heart
Be Better
Hungry for a Franchise?
The Balancing Act
Exercise Spotlight
Journey to Success
New on the Market
[Facebook] PFP Fan Page: Sneak Peek
Fitness Marketing Makeover
Effective Sports Camps

Personal Fitness Professional - June/July 2009