Personal Fitness Professional - June/July 2009 - (Page 34)

The why, the where, the when and the how ffective Sports Camps By Mark Roozen facility coordinator, groundskeeper or park and recreation supervisor? What is the deadline to secure the location, and what paperwork is necessary? If it is a locked or gated area, how will you get in and out? Who is the contact for entry and exit, and who is next in line to assist? You don’t want to show up first day of camp and not be able to get into the area you planned to use. Where will the athletes be dropped off, and where will they be picked up? If bad weather becomes an issue, is there an alternate, indoor location, or will you need to cancel camp that day? What is the process to access the alternate location or area? These questions should be answered before a camp is promoted and the wheels are put into motion. T raining athletes isn’t just for strength coaches and physical educators anymore. With phrases like “specialization of training” and “sport-specific workouts” penetrating the market, personal trainers are finding that working with athletes in their specialized area can be rewarding. Trainers benefit financially and are gratified in assisting young athletes push their performance to new levels. However, creating an athletic camp business is more than just sending out a few flyers and expecting athletes to show up. You need framework for setting up an effective sports camp so you can position yourself as a community leader in athletic training. When to Run It The next thing you’ll need to determine is how long your camp session will be. Is Why Start a Sports Camp Last year, the it a one-day camp, a one-week camp, a summer camp or a camp that is set up over a break or holiday? If it is a new market, you might do some introductory camps during the year to let athletes, parents and coaches know what to expect if they are involved with a camp. Also, will you do single or multiple sessions each day? Depending on schedules of athletes, the facility available and the coaches you have assisting, working into multiple sessions can be a huge benefit because it opens up times where more individuals can use your services. sports camp business was a $4 billion dollar industry — an attractive lure, but immediate profit isn’t the only benefit. Individuals doing camps reap the reward of making contact with hundreds of potential clients and small groups to work with throughout the year. Parents of campers might be looking for a trainer or individuals who want to improve their performance levels throughout the year, or groups of friends that make up select or club sports are introduced to the knowledge, ideas and expertise that a trainer demonstrates during the camp sessions. The camp is an optimal opportunity to build trust with potential clients and personal relationships with coaches and athletic programs in the community, both through schools, community organizations or clubs. 34 Where to Offer a Camp Before flyers are printed and programs are put in place, the first key to a successful camp is establishing a location that can handle your camp. Does your facility have enough space for the group now and in the future? Who will you need to talk to for the facility and fields you might use — an administrator, june-july2009 · How to Get off the Ground With the where and when taken care of, the how to bring it all together is the third step in establishing a camp. It is critical to look at your budget. Your pre-camp costs center on marketing. Will you create posters, brochures, flyers and a website? You will also need insurance. Most facilities require proof of insurance before you can reserve it. You will need insurance for the campers, insurance for the coaches and property damage insurance (just in case a camper drives into a building!). A free opportunity to promote a performance camp is to tie in with a sports camp that another group is doing. If, for example, a local basketball coach is doing a summer camp, you could volunteer to come in each day and lead the warm-up and take the group through a short, power development program. This gets your face in front of a group, gives you credibility with the players and coaches and helps establish you as a source for future programs. Next, will you give out “freebies” such as t-shirts or water bottles? Does your facility have water available, or do you need to bring in water? What will be your coach-to-camper ratio? Do you plan to have one coach for every 10 participants or one for every 15? Where will find assistants, and how much will they cost? How much do you hope to make for the work you put into camp? All these questions must be answered to determine a price that will cover your costs and be a reasonable so that the young men and women in your community can take part in, enjoy and see improvement from the experience you offer. Creating a great camp takes great planning. Make sure to take the time to ask yourself the right questions for a successful camp and get the right answers as you move forward. The effort will be worth the reward. Mark Roozen, M.Ed, CSCS*D, FNSCA, is owner and president of Performance Edge Training Systems in Texas ( and works with Day of Champions Sports Camps. Mark has served on a number of committees through the NSCA, currently sitting on the Board of Directors for the organization. ●

Table of Contents for the Digital Edition of Personal Fitness Professional - June/July 2009

Personal Fitness Professional - June/July 2009
Letter From the Editor, Writers
First-Class Management
Product Profile
You Are at Risk
Nutrition Solutions
How to Handle Health Insurance
How Much Should I Charge My Clients
Twitter This, Facebook That
Young at Heart
Be Better
Hungry for a Franchise?
The Balancing Act
Exercise Spotlight
Journey to Success
New on the Market
[Facebook] PFP Fan Page: Sneak Peek
Fitness Marketing Makeover
Effective Sports Camps

Personal Fitness Professional - June/July 2009