Personal Fitness Professional - June/July 2009 - (Page 7)

[ LETTER [EDITOR] Shelby Murphy FROM THE EDITOR ] W        was not only wise but probably also a reader of PFP. In the year that I’ve been editor, we have totally revamped the design of the magazine; updated the website and e-newsletter; upgraded our standards for our cover trainers and added the Journey to Success profile; inaugurated the PFP Trainer of the Year contest; added regular columnists and video to our multimedia offerings; and worked tirelessly to bring you articles that positively impact your career, your bank account and your life. But wait… it gets even better. In May, we launched myFitnessStore — an online, customizable portal that allows you to sell high-quality fitness products and supplements to your contacts and clients. With myFitnessStore, you keep the profits, rather than sending your clients to some large retail outlet that never thanks you for your referrals. With products individually picked by industry superpower Phil Kaplan, myFitnessStore is an instant and easily added revenue stream for any trainer. All the details and signup information are at As with all of our additions and improvements, I think you’re going to love it! Continuing to partner in your success, [ CONTRIBUTING WRITERS ] SCOTT WENDRYCH serves as chief franchise development officer for Fitness Together Franchise Hold- ings, Inc., the world’s largest wellness company. In his role, he oversees the growth and development of Fitness Together Franchise Corporation and elements therapeutic massage, inc. He has held numerous positions within the organization, including chief sales and marketing officer for the parent company; president of elements therapeutic massage, inc., a concept he helped to launch; and director of franchise sales for Fitness Together Franchise Corporation. He began his career with the company in 2002 as a Fitness Together franchise owner with his wife, Michelle. He holds a bachelor’s degree in operations management from Arizona State University and lives with his wife and two children in Denver, Colorado. JENNIFER URMSTON LOWE has been with Sports & Fitness Insurance (SFIC) as a licensed insurance agent, insuring health clubs and fitness centers since 1998. Jennifer helped her father, John Urmston, found the IHRSA Insurance Program for Property and Casualty Insurance in 1999. She has functioned as the National Account Manager for the IHRSA Program since then. Prior to joining SFIC, Jennifer was the general manager of two personal training fitness centers and three corporate wellness centers in the Charlotte, North Carolina market. She become certified as a personal trainer in 1995 and has conducted thousands of training sessions and managed a staff of personal trainers. Jennifer graduated from the University of North Carolina at Chapel Hill with a Bachelor of Science in Business Administration. JUNE JULY2009 WWW.FIT PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - June/July 2009

Personal Fitness Professional - June/July 2009
Letter From the Editor, Writers
First-Class Management
Product Profile
You Are at Risk
Nutrition Solutions
How to Handle Health Insurance
How Much Should I Charge My Clients
Twitter This, Facebook That
Young at Heart
Be Better
Hungry for a Franchise?
The Balancing Act
Exercise Spotlight
Journey to Success
New on the Market
[Facebook] PFP Fan Page: Sneak Peek
Fitness Marketing Makeover
Effective Sports Camps

Personal Fitness Professional - June/July 2009