Personal Fitness Professional - January/February 2017 - 13


Vision, risk and
follow-through

Trainer
of the

Year
2017
COMPANY NAME:
Jim White Fitness &
Nutrition Studios

EDUCATION/
CERTIFICATIONS:
Youngstown State
University; ACSM Exercise
Physiologist, Registered
Dietitian-Nutritionist

FAVORITE
EQUIPMENT:
TRX

FAVORITE
QUOTE:
"The struggle you're in
today is developing the
strength you need
tomorrow"

CONTACT INFO:
info@jimwhitefit.com
Twitter: @jimwhitefit
Instagram: @jimwhitefitness
Facebook: /jimwhitefit

Jim

J

im White, our newly awarded 2017 PFP
Trainer of the Year, describes himself as
the "skinny kid on the block;" a self-conscious kid who wasn't assertive; the kid
who struggled with confidence up until he
was 17 years old. Then Jim's older brother, a bodybuilder, introduced him to weightlifting. Two years
later, Jim went from a 135-pound "weakling" to 195
pounds of "solid muscle." He saw how improving
his body led to other changes in his life: his soaring energy and confidence gave him a completely
new outlook on life and possibility. This mindset has
been the driving force behind his journey to success
that continues to impact millions of lives.

From improbable to unstoppable
Graduating high school with a "C" average and
little confidence from his teachers that he would
ever go to college, Jim realized that his newfound
passion of fitness and health was something he
could pursue as a career. He attended Youngstown
State University in Ohio and graduated with honors and a degree in dietetics. He then attained his
American College of Sports Medicine (ACSM) certification as a Health Fitness specialist.
In 2002, Jim moved to Virginia Beach with just
$400 in his pocket, his education and a determination to change millions of lives - one person at a time.
As a personal trainer, Jim began building his brand,
business and reputation renting space in a gym and
in the first three years helped hundreds achieve their
goals with his nutrition and fitness coaching.
Jim took a leap of faith in 2005 and took over the
gym where he was renting. While it was turnkey, it
did require an investment and an entirely new set of
business management skills. His challenge was not
only to be a coach to his clients but also a leader
to his staff and manager of his expanding business.

WHITE

Many reading this will identify with his experience; entering unfamiliar territory of managing
and building a new business while trying to maintain the passion and practice of training. There
were three principles he knew best on which Jim
remained focused to overcome the inevitable
obstacles in his path: 1) his passion for people,
2) his education in health and fitness and 3) his
God-given talents.

Turning vision into reality
From the outset, failure was never an option for
Jim; he was committed to his vision and knew
that in order to make it reality, he needed to
reach out to people who could help him. Early
on, he asked educators to help him learn about
biomechanics and physiology; he asked local fitness business owners about how to start and run
a business; he asked marketing experts how to
grow a brand; he asked accountants and other
professionals how to operate a sound business.
He didn't spend any money for any of these early
mentorships, he simply took the risk and asked.
He credits his vision becoming reality to tenacity, sweat equity, hours worked when others
weren't, and a relentless focus on his mission.
Over the 15 years in business, Jim says one of
his best business decisions was diversifying. He
now leads seven businesses: three gym facilities,
a corporate wellness program, product sales, a
medical nutrition therapy business, spokesperson and speaker and founder of a nonprofit.
In 2008, Jim published his first book entitled, Jim
White's Jumpstart Journal. In 2009, he launched a
fitness magazine, Hampton Roads Fitness, available in the seven cities in Hampton Roads, Virginia. He is on the nutrition and fitness advisory board
for Men's Fitness and Oxygen magazines, is a regular contributor to RadioMD, has been featured in
multiple mainstream television and media outlets
and winner of several prestigious awards including
the President's Council on Fitness. These achievements helped give more credibility to his platform
and his brand, leading to media opportunities,
speaking requests and increased business at his

WINTER 2017 | WWW.FIT-PRO.COM | 13


http://fit-pro.com/flex-24-TOTY.html https://twitter.com/jimwhitefit https://www.instagram.com/jimwhitefitness https://www.facebook.com/jimwhitefit http://WWW.FIT-PRO.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - January/February 2017

Contents
Personal Fitness Professional - January/February 2017 - Intro
Personal Fitness Professional - January/February 2017 - Cover1
Personal Fitness Professional - January/February 2017 - Cover2
Personal Fitness Professional - January/February 2017 - 3
Personal Fitness Professional - January/February 2017 - 4
Personal Fitness Professional - January/February 2017 - 5
Personal Fitness Professional - January/February 2017 - Contents
Personal Fitness Professional - January/February 2017 - 7
Personal Fitness Professional - January/February 2017 - 8
Personal Fitness Professional - January/February 2017 - 9
Personal Fitness Professional - January/February 2017 - 10
Personal Fitness Professional - January/February 2017 - 11
Personal Fitness Professional - January/February 2017 - 12
Personal Fitness Professional - January/February 2017 - 13
Personal Fitness Professional - January/February 2017 - 14
Personal Fitness Professional - January/February 2017 - 15
Personal Fitness Professional - January/February 2017 - 16
Personal Fitness Professional - January/February 2017 - 17
Personal Fitness Professional - January/February 2017 - 18
Personal Fitness Professional - January/February 2017 - 19
Personal Fitness Professional - January/February 2017 - 20
Personal Fitness Professional - January/February 2017 - 21
Personal Fitness Professional - January/February 2017 - 22
Personal Fitness Professional - January/February 2017 - 23
Personal Fitness Professional - January/February 2017 - 24
Personal Fitness Professional - January/February 2017 - 25
Personal Fitness Professional - January/February 2017 - 26
Personal Fitness Professional - January/February 2017 - 27
Personal Fitness Professional - January/February 2017 - 28
Personal Fitness Professional - January/February 2017 - 29
Personal Fitness Professional - January/February 2017 - 30
Personal Fitness Professional - January/February 2017 - Cover3
Personal Fitness Professional - January/February 2017 - Cover4
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2019summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2019winter
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018fall
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2018winter
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2017summer
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2017spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20170102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20161112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201606
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20160102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20151112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201506
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20150102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140708
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201406
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20140102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20131112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130506
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20130102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20121112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20120910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201206
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20120102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110708
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201106
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2011spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110304
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20110102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20101112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201010
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100809
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100607
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201005
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_2010spring
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_201003
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20100102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20091112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200910
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200909
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200908
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20090607
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200905
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200904
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200903
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20090102
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_20081112
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200810
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200809
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200808
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200806
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200805
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200804
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200802
http://www.nxtbook.com/nxtbooks/rbpublishing/pfp_200801
http://www.nxtbookMEDIA.com