Personal Fitness Professional - Spring 2017 - 22
Participate in your community's local
health events as a tradeshow vendor
or as part of a health fair and offer a
free medical fitness test-drive.
} Free health assessment (consultation)
} Functional Movement Screening
} Customized fitness session based on findings from first appointment
Ask your clients to do video testimonials that you can share on social
media and ask specific questions
regarding their comfort in working with you
because of your credentials and highlight safe
and progressive programming.
If you own a studio, consider reviewing
your state laws to determine what you
can do with medically-integrated diagnostic tools and tests that will differentiate you.
} Metabolic testing
} Finger prick instant-read biometrics
} Bio-impedance analysis
} Heart rate variability
| WWW.FIT-PRO.COM | SPRING 2017
} Vo2 max testing
} Digital pulse analysis
} Food sensitivity testing
Provide referral partners with a letter
of medical necessity form to work
with a personal trainer that allows
clients to use health savings or flex dollars towards training services.
Consumers are seeking preventative models of
healthcare and investing in themselves. With
deductibles on the rise, people are contributing
towards health saving accounts and are willing to
invest in medically-integrated training programs.
Prospective clients will seek an environment that
provides safety, security, compassion and comfort that eases the fears of those who suffer from
chronic disease or pain. This creates a unique
selling position for any trainer staking their claim
and those able to prove successful outcomes and
collaboration with the medical community.
The healthcare crisis is here to stay until the
medical industry finds a way to fully integrate
preventative and lifestyle medicine into healthcare. Now is the perfect time for those looking
to define their authority in this niche. The need
and opportunity is immense as this is a relatively
new and untapped market. Our current healthcare crisis has created a perfect storm for the
fitness professional who is dedicated to making
this strategy work. A few physician referral partners can create a steady influx of patients that
can support a successful training business.
J.R. Burgess is the CEO of Rejuv Medical & MedFit. Seven
years ago he partnered with
Dr. Joel Baumgartner, MD, in
the fight against chronic disease and pain. Together they
developed a very successful
non-surgical orthopedics practice that utilizes medical fitness as medicine. With their success they
formed MedFit and to date have helped 33 various
clinics add medical fitness in efforts of fulfilling their
mission to redefine healthcare.