Personal Fitness Professional - Spring 2017 - 23

THE MESSAGE
Website: www.louschuler.com | Facebook: /LouSchuler | Twitter: @LouSchuler

If you haven't heard Lou Schuler speak at an industry event,
then you may have read one of his best-selling books from
his influential series, The New Rules of Lifting. Not yet?
Maybe you're familiar with The Lean Muscle Diet, The Home
Workout Bible, How to get Published: Writing Domination in
the Fitness Industry, The Book of Muscle, The Testosterone
Advantage Plan or his latest book with Alwyn Cosgrove,
Strong? If not any of his books, you've surely read an article
in the numerous national magazines in which he's been
featured including Men's Journal, Fit Pregnancy and Muscle
& Fitness. Most definitely you are familiar with Men's Health
magazine; where he was an award-winning writer and served
as fitness editor for three of his six years with the publication,
helping it become a mainstream magazine.
We asked Lou more about his message and how he's become
so successfully prolific...
If I only had one way to share my message, it would be
books remain the most enduring way to introduce, popularize and perpetuate a message. You just have to make sure it's
a message you'll still agree with 5 or 10 or 20 years down the
road, because once it's published, it's permanent.
Successful messaging is all communication. In any medium,
I think it only works if it feels like the author or expert is
speaking directly to the person he's trying to reach.
People follow me because they appreciate my
writing skill and sense of humor. But they may
just have a lot of time on their hands.

LOU


http://www.louschuler.com https://www.facebook.com/LouSchuler https://www.twitter.com/@LouSchuler

Table of Contents for the Digital Edition of Personal Fitness Professional - Spring 2017

Contents
Personal Fitness Professional - Spring 2017 - Intro
Personal Fitness Professional - Spring 2017 - Cover1
Personal Fitness Professional - Spring 2017 - Cover2
Personal Fitness Professional - Spring 2017 - 3
Personal Fitness Professional - Spring 2017 - 4
Personal Fitness Professional - Spring 2017 - 5
Personal Fitness Professional - Spring 2017 - Contents
Personal Fitness Professional - Spring 2017 - 7
Personal Fitness Professional - Spring 2017 - 8
Personal Fitness Professional - Spring 2017 - 9
Personal Fitness Professional - Spring 2017 - 10
Personal Fitness Professional - Spring 2017 - 11
Personal Fitness Professional - Spring 2017 - 12
Personal Fitness Professional - Spring 2017 - 13
Personal Fitness Professional - Spring 2017 - 14
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Personal Fitness Professional - Spring 2017 - 17
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Personal Fitness Professional - Spring 2017 - 19
Personal Fitness Professional - Spring 2017 - 20
Personal Fitness Professional - Spring 2017 - 21
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Personal Fitness Professional - Spring 2017 - 23
Personal Fitness Professional - Spring 2017 - 24
Personal Fitness Professional - Spring 2017 - 25
Personal Fitness Professional - Spring 2017 - 26
Personal Fitness Professional - Spring 2017 - 27
Personal Fitness Professional - Spring 2017 - 28
Personal Fitness Professional - Spring 2017 - 29
Personal Fitness Professional - Spring 2017 - 30
Personal Fitness Professional - Spring 2017 - Cover3
Personal Fitness Professional - Spring 2017 - Cover4
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