Personal Fitness Professional - Spring 2017 - 5
LETTER FROM THE EDITOR
Lindsay Vastola | firstname.lastname@example.org
Jim White | www.jimwhitefit.com
Program: what does it really mean?
I generally shy away from starting any presentation or written piece with a dictionary definition
of a relevant term. It seems a bit cliché and always
feels like I'm back in middle school presenting
nervously in front of the class. But as I was putting
together this issue dedicated to programming,
I found myself repeatedly asking myself, "What
does 'programming' really mean?"
My initial intention with this issue was to
showcase the importance of programming as
it relates to workout design, periodization, individualization, specificity and the like. However,
as the issue evolved, I realized that limiting the
definition of programming to these topics, albeit important, didn't address the other definitions
of programming that are relevant to our work.
In my own business, I use the word 'program'
multiple times daily in different contexts. I use it to describe our training programs, our
marketing (i.e. new client attraction programs), our technology (i.e. client management
programs), and often in the context of how to effectively program clients' habits, beliefs
and mindsets about fitness. So, yes, I then Googled the definition of program, and as expected, the definition includes six very different uses of the term.
You'll find each of our features and columns in this issue define programming in different,
yet relevant, ways:
} Dr. Cody Sipe provides valuable insight into effective programming for improving
cognitive function, especially that of older adults.
} If you're looking to expand your programs and services, consider the growing need
for filling the gap that exists between fitness and medicine. JR Burgess offers 12
ways to expand your program.
} Lisa Dougherty, our Journey to Success featured professional, has created a platform whereby fitness professionals can offer their specialized programs to improve
the quality of life of those living with medical conditions or chronic disease.
Limiting the definition of programming to putting together effective training regimens,
makes our scope of work seem very mechanical; like a computer programmer that inputs a
specific code in order to create a very specific and predictable outcome.
While understanding effective program design is imperative, we can't stop at implementing the mechanics of fitness. We must give credit to the human elements of connection, compassion and communication that, when combined with effective fitness programming, have great potential to create more successful and longer-lasting outcomes for our
clients. A program we can all agree on!
Committed to your success,
Our 2017 PFP Trainer of the
Year, Jim White, gives us a
glimpse into his business's
success in an ever-changing industry.
What would you consider
the differentiating factors
of Jim White Fitness from your competition?
We all know nutrition is 80% of the game. We
offer nutrition by registered dietitian nutritionists (RDN) and accept insurance. Every member
that walks through our doors cannot see a
trainer until they meet with an RDN and receive
a tailored meal plan.
How do you continue to keep your services
and programming unique and relevant to
We are trendy, but not a fad. We will be flexible
with the ever-changing industry as it evolves.
In the last few years we have utilized more
technology in our business, offered more
unique group fitness classes, added corporate
wellness to our portfolio and focused on more
gamification. These combined have gave us an
edge in the industry.
Are there any trends in the industry that you
find particularly exciting?
Technology is changing the face of how we eat,
train and live. Now apps and devices not only
count our steps, but they tell us our level of
elevation, heart rate, sleeping patterns and lap
pace. This is just the beginning. I predict that
in the near future we will be more like fitness
Are there any fun projects you're currently
My non-profit JW Fitness Foundation has been
a labor of love for me. We have developed a
90-day fitness and nutrition program called LIFT
where we help the homeless get fit and help
get them jobs. It has been hugely successful
and we are expanding at a rapid pace.
SPRING 2017 | WWW.FIT-PRO.COM | 5