Personal Fitness Professional - Spring 2017 - 8
MINDSET AND MOTIVATION
Brian J. Grasso | www.BrianandCarrie.live
| WWW.FIT-PRO.COM | SPRING 2017
The evolution of
When you're a hammer, everything looks
like a nail. And that is what has happened in
the fitness industry. Read any article, attend
any conference, listen to any social media
grandstanding argument or purchase any
continuing education credential - it's almost
always about training, nutrition or business.
Necessary, to be sure. Essential, no doubt.
But underneath the science of training and
nutrition lies the foundation on which all
success is built. The success we co-create with our clients. The success
we build in our businesses. And the success of our industry at large.
Namely, the art of communication and motivation.
Not every client or prospect is a nail. Our 'hammer' of epic training programs and surefire nutritional plans don't always do the job.
Because the limitation has always been - and forever will be - how the
organism in front of us both intakes and interprets the information. And
that is a matter of mindset.
We would like to think that the "Rah, Rah!" "You can do it!" and
"Willpower!" credos are foolproof. But they are not. And it has nothing
to do with laziness or a lack of personal responsibility, either. It has to
do with an unconscious mindset that restricts someone's capacity to
truly see themselves in any other way than how they see themselves
We champion the notion of creating better behaviors. Motivate on
the wings of taking action with improved habits. But very little of that
superficial stimulus will ever be effective long-term. Sustainably; no
matter how golden our blueprints, programs or templates are.
Because within the mindset, our hidden belief systems, perceptions
and expectations will always pull our actions, habits and behaviors back
in line to where the "mind" is "set." The evolution of programming
involves understanding the complexities of this mindset and being
able to practically apply it systematically and simply with clients from
all walks of life.
Consider this - the very best advice in the world is effective directly
in proportion to the advice-takers capacity to receive it. Which is based
primarily on perception and expectation. Your client's perception of
their capacity to succeed with the advice you're giving them. And their
unconscious expectations which will determine self-actualization or
Where the mind goes, the life (and fitness) follows.
For 20 years, Brian J. Grasso has been considered a revolutionary force within the
fitness industry. In 2002, he founded the International Youth Conditioning Association and Athletic Revolution. In 2011, he created the Mindset Performance Institute.
Brian has traveled the world as a guest lecturer and Performance Coach for elite
level athletes of various sports.