Personal Fitness Professional - Summer 2017 - 19
ness and nutrition and you have an industry
that is at a tipping point.
A quality trainer transitioning to a business
owner, to learning how to manage people, to
becoming a high-level business owner will need
to ramp-up quickly to succeed, especially those
who are newer to the industry. It will continue to
be tougher to build a sustainable business by
just being great at delivering a good training
service. Fitness professionals need to learn to
market, sell, and manage business finances and
operations at a high level. The high-performing
business owners will be the ones who thrive in
a highly competitive market while those who
don't develop these skills will struggle to survive. Now is the time to focus on your growth as
a business owner, not only a trainer.
Fitness professionals are, perhaps more than
ever, looking for career opportunities, not
simply a job. The primary reason many fitness
professionals leave their jobs to start their own
business is because of the lack of career opportunities offered, even if starting a business was
not what they envisioned when they entered
the industry. They feel stuck in the positions
they are in and see no other choice but to start
their own business.
This is great for the entrepreneurial fitness
professional, however for the passionate fitness professional that would prefer to focus on
their development as a coach and trainer it can
be a curse.
As more fitness business owners shift their
focus and create thriving fitness businesses, more career opportunities will begin to
emerge. The most successful, highest-performing fitness businesses will focus on career
development for their staff.
Clients will benefit by an increased level of
service and professionalism by well-trained staff
members. Keeping your staff and providing
them a career path doing what they love will
benefit your business. Longer-term team members usually produce better results and it is far
less expensive to retain a great staff member
than to have to replace them. It's a win for you
to start creating careers, not jobs, for your team.
important that you stay focused on the long
game. Use strategic planning to set your longterm vision, establish short- and long-term
goals and create plans that will help you accomplish your vision. The fitness business owners who choose this path will be able to adapt
and pivot regardless of trends, challenges, and
opportunities they encounter.
director and co-owner of Fitness Revolution, helps frustrated fitness business owners create breakthroughs in
their business with strategic
planning and innovative marketing techniques. Whether coaching fitness professionals through business challenges or creating
content to help them improve their marketing, the
Fitness Revolution team is dedicated to helping
fitness professionals turn their passion into profits
by helping them build high-performing business-
Play the long game
If you want your fitness business to thrive, it is
es. Check out Fitness Revolution's free resources
SUMMER 2017 | WWW.FIT-PRO.COM | 19