Personal Fitness Professional - Summer 2017 - 27
site, or take on the costs of customer service, research or distribution. It would be most excellent
to join something that is already successful.
Some products or services that may connect
with you are: weight loss nutrition plans and nutrition systems, home delivered foods, energy
products, performance products, youthful aging
products, skin care, essential oils, natural hair or
cleaning products, workout apparel, workout
apps, wearables, muscle pain patches or ointments, spa getaways, 5K races, workout accessories, activity trackers, alkalized water filters, natural sleep aids and more. Think about what you
value and where you invest your health dollars.
Truly the possibilities are unlimited. If you are
techy, consider developing an app. If you are
great on camera, consider exercise or educational videos or a monthly subscription to workouts.
If you love to cook or create healthy recipes, you
might consider cooking classes, a cookbook or
subscription-based recipe solution.
You don't necessarily need to start a side hustle
from scratch. You can become an affiliate or plug
into a local service like food delivery that pays re-
ferral bonuses. You can also become an associate
with a networked company that does all of the
heavy lifting for you and you simply need to set
clients up for success with an account.
Additional profit centers are necessary; however they are not magical. They take effort so
choose carefully as not to take away from your
existing business. Profit centers that are products
or services that generate residual income (meaning it retains repeat customers for an extended
period of time and you get paid whether you are
working at it or not), are great criteria when looking for additional revenue. Look for products or
services that will be in demand daily (food, drinks,
snacks), weekly (fresh food delivery) or monthly
(subscriptions, skin care, vitamins).
Relying on your training business alone is
risky, especially if you are an independent contractor. Having multiple streams of income will
help set yourself up for financial success should
you find yourself cutting back on training unexpectedly or intentionally. Fitness professionals
often have the advantage of pockets in their
schedule to be able to build additional prof-
it centers. When you have an opening in your
schedule, that's a perfect opportunity to share
what you have to offer with your tribe. You can
do it in-person or virtually through social media. If you have the desire to be a difference
maker and to reach that highest level of self-actualization allowing you to live a life of freedom
and to give back generously, seek out opportunities that complement your business and give
you the opportunity for exponential growth.
Kelli Calabrese is a 31-year
industry veteran, serving as a
clinical exercise physiologist
has managed, owned and operated health clubs, founded
a school for fitness professionals, and was a previous editor
of PFP. She is a an expert for companies including
eDiets, is an executive with Isagenix International
and author of Mom & Dadpreneurs: Stories, Strategies & Tips from Super Achievers in Family & Business. www.KelliCalabrese.com
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