Personal Fitness Professional - Summer 2017 - 5
LETTER FROM THE EDITOR
Lindsay Vastola | firstname.lastname@example.org
Jim White | www.jimwhitefit.com
Your career through a red,
Remember the red plastic ViewMaster we had as
kids? You would insert a paper disc into the back
slot, bring the hard plastic to your eyes, and pull
down the yellow lever to see a 3D view of landmarks around the world, cities you dreamed of
visiting and colorful landscapes. But if you were
like me, once you went through all the pictures
on a disc a few times, the excitement wore-off.
The pictures were predictable and the element of
surprise was lost. It was only when you got a new
disc did the ViewMaster become exciting again.
I have a feeling many fitness professionals at
some point begin to feel the same way about
their career. We take on something exciting,
maybe work at a new place, get a specialty certification for a niche population or training modality, or launch a new product or service. For a
period, it's new and motivating. But after doing the same thing for a while, we begin to feel
a lack of challenge; it doesn't give us the same excitement as it once did.
Perhaps one of the reasons why many in our profession are not maximizing their potential is not due to lack of passion, knowledge, or willingness to try new things. Rather, like
the ViewMaster, we've limited our view to what is right in front of our eyes, not seeing what
exists beyond the tiny picture. In our own careers, perhaps we're just seeing the obvious
options for us rather than seeking out the bigger and less obvious opportunities.
Our vision with this issue is to give you a "new picture disc," to excite you again about possibilities and a new scope of opportunities that exist to maximize your career as a fitness
professional. Here are a few highlights:
} Fabio Comana tells us of the opportunity to integrate more effective heart rate
training methods for more meaningful results for your clients.
} There is a growing need to bridge the gap between physical and occupational
therapists and fitness professionals; Aaron Shaw gives us a step-by-step guide to
capitalize on the opportunity.
} You'll find in our columns, web features and Journey to Success feature with industry veteran Stephen Holt, that opportunities for fitness professionals exist virtually
everywhere, even in the least obvious places; we just need to be looking.
What if we looked through a ViewMaster and saw not just the picture in front of us, but
imagined the possibilities beyond what we see? This would make even the picture discs
we've seen a hundred times feel more exciting. Try looking at the vision of your career in
the same way. Opportunity won't always present itself before our eyes; we may need to
broaden our vision and seek opportunities in the less obvious places.
I hope you enjoy this issue!
P.S. You still have time to apply for the 2018 PFP Trainer of the Year award!
Apply online at www.fit-pro.com!
Our 2017 PFP Trainer of the
Year, Jim White, sheds light
on untapped opportunities
for passionate fitness professionals.
opportunities can fitness
professionals take advantage of right now?
Whether earning income from blog sponsorship,
product reviews, selling online fitness programs
or creating a mass following on social media, online is where the industry will continue to grow.
Another opportunity is expanding into
nutrition. Increasingly, trainers are going back to
school to become registered dietitians/nutritionists. By adding a nutrition degree to your fitness
resume, you become a double force in the industry. Merging these two professions is the perfect
marriage and opens huge doors of opportunity.
You have several successful revenue streams
in your business. What are the top 2-3 that
are working best for you right now, and why
do you think they are succeeding?
Corporate wellness is on the rise. Employers are
putting their employees first and putting dollars
toward their health. More companies are hiring
personal trainers to conduct fitness boot camps,
lunch-and-learns and even to put together
fitness events. We have corporate clients all
throughout the east coast and expanding rapidly. It is an untapped market that is only improving
as insurance premiums are rising.
Being a spokesperson for companies can be
a great additional revenue generator. Whether
it's teaming-up to help raise awareness for a
food company, promoting a brand of athletic
wear or speaking on behalf of a fitness product,
it can be a great way to get your name out while
representing a brand you are passionate about.
What areas are you currently looking to
expand your business/career?
Currently we are working on licensing out our
studios to potential trainers and interested business owners to extend our reach to larger markets. We are also looking to grow our medical
nutrition therapy practice. We plan on opening
five new medical offices over the next five years.
SUMMER 2017 | WWW.FIT-PRO.COM | 5