Personal Fitness Professional - Summer 2017 - 8
MINDSET AND MOTIVATION
Brian J. Grasso | www.BrianandCarrie.live
More than motivation
"Until you make the unconscious conscious,
it will direct your life and you will call it fate."
This quote from Carl Jung is a gamechanger if
you just pause to give it some reflection.
Fifteen years ago I was angry, frustrated,
jealous and jaded. Mostly, I was terribly sad.
Sad because I had tried absolutely everything
you were supposed to do to become a
successful fitness professional. I followed the
goal-setting experts. Listened to the success
gurus. And did the work that the 'hustle' authorities claim is required.
None of it worked for me.
In disbelief that I would ever achieve my goals and exhausted from
trying to make it happen, I started believing that I was broken. While my
friends and colleagues were crushing it and on the cusp of even greater
heights, I was bound for mediocrity. That was my fate... until I started
making my unconscious conscious.
Success - so I came to realize - isn't about working to become successful, so much as releasing yourself from the reasons you're not. I had
a "story" in my unconscious and without realizing it, that story played on
repeat. All day. Every day. It was the cause and source of something we
know very well: self-sabotage.
We live in such a testosterone-heavy culture (and industry) that is
forever telling us to just 'kick the door down,' 'get after it,' 'be relentless,'
and 'kill it.' But that stuff never worked for me and I'll bet it doesn't work
for you sustainably, either.
The "gentle way" is often confused for being less effective, maybe
because it lacks the dramatics of the motivational messages we get
bombarded with. But it is the only way that creates lasting change. You
have an unconscious story that is speaking to you at every moment of
every day that you usually don't pay attention to. But it controls your life.
Take a moment to think that all through. You may resonate with
my story in this industry. Now, think about your clients. The ones who
self-sabotage all the time. Who can't ever seem to take consistent steps
forward, are full of excuses or don't always take your advice. Remember
that shaming them, growing frustrated with them, firing them, or assuming they're lazy isn't ever going to help or be the right answer. Because,
like you, they have a story. An unconscious dialogue that plays on repeat
and keeps them stuck.
Fitness professionals must evolve and come to realize that mindset is
much more than just motivation.
For 20 years, Brian J. Grasso has been considered a revolutionary force within the
fitness industry. In 2002, he founded the International Youth Conditioning Association and Athletic Revolution. In 2011, he created the Mindset Performance Institute.
Brian has traveled the world as a guest lecturer and Performance Coach for elite
level athletes of various sports.
| WWW.FIT-PRO.COM | SUMMER 2017