Personal Fitness Professional - Summer 2017 - 9
Shannon Fable | www.shannonfable.com
Ask yourself the
As a business consultant for fitness professionals, I love the question, "What's
next?" It drives professionals to seek
advice, consider their options and plan
for the future. The root of this question
is about professionals seeking continual
growth. But, when asked the question, you
might be surprised of my typical response.
To help someone find the answer, I don't
start with a deep analysis of what they are
currently doing or with consideration of their specialty. Instead, I turn
back and ask the question, "Why now?"
"Why now?" is the perfect question to get to the root cause of
the desire for change. It compels a professional to stop and carefully
consider what they want; this becomes an important part of charting
the course for the next waypoint. Are you bored? Do you need
more money? These two reasons might not necessitate significant
changes, but rather require you to revisit what you're currently doing
and how you're doing it with new skills, products or offerings. If what
you're looking for is a bigger platform to do your best work, this is
usually the best reason for jumping in and taking greater risk.
Once you take that risk, taking advantage of bold new opportunities then requires a plan. To get where you've never been, you must
do what you've never done. Finding a new level of productivity to
work the plan and take steps toward your goal is challenging. Aligning your purpose with your passion is the only way to make it happen.
Passion can get you started ("I love helping people," or "I thrive
on seeing people change their lives"). When you are excited by your
work, it's natural to evaluate ways to do more of that work and in a
bigger way. However, you must begin by knowing who you were put
on this earth to serve and the number one benefit you provide. Then,
evaluate opportunities that exist and ensure they will help you help
your ideal audience with that benefit you give them.
If you don't clearly define who you serve and specifically what you
provide them, you may end up pursuing opportunities that appear
hot right now. Not everyone needs to open a studio; not everyone
needs to go virtual; not everyone needs their own YouTube Channel.
Don't play "follow the leader;" try to find your own way to offer what
you do best to those who need it.
So, what's next for you? Ask yourself, "Why now?" and you might
start to uncover the best path forward.
Shannon Fable is a fitness business and programming consultant who
has helped impressive brands such as Anytime Fitness, Schwinn, Power
Systems, ACE and BOSU over the last 20 years. As an experienced educator and certified Book Yourself Solid business coach, she helps fitness
entrepreneurs navigate the industry and make more money.
SUMMER 2017 | WWW.FIT-PRO.COM | 9