Personal Fitness Professional - Spring 2018 - 18
5 simple ways to get started
here is a certain perception of online
personal training in the current
market, and it's not always a positive
one. The visual of "the Instagram
Trainer" is prominent - a well-muscled physique
and a link for personalized training plans. It can
be frustrating for credentialed professionals to
see this likely unqualified group mucking up the
industry and confusing consumers.
Yes, the online space can be a bit of the
Wild West, but it's also ripe with opportunity
for qualified coaches and trainers looking for
ways to grow outside the traditional in-person
training space. It's a great way to reach a wider
market with something unique, or to expand
your current business to a broader audience.
The best way to think about online training
is simply as an extension of what you already
do in-person, or in your facility. You have a
business model, you have a philosophy, you
have a training style and clientele. All of those
things can translate into the online space.
You can do almost exactly what you do in
person online. One-on-one, group, athletic
training, lifestyle coaching - all of it has a
place virtually, too. Developing an online
version of your service offerings provides
flexibility and accountability for clients, with
structure, but not too much structure. It offers
enough freedom for them to succeed with
your targeted support.
It can be intimidating to think about how
to start this endeavor, but in reality it comes
down to thinking about it in a similar way
to how you started your in-person business.
Sure, there are tweaks and unique challenges,
but the number one thing is to start.
| WWW.PERSONALFITNESSPROFESSIONAL.COM | SPRING 2018
It's likely that you have some level of infrastructure set up already for your in-person
business. With a few adjustments, you can
easily leverage your existing platforms for use
in online training.
START WITH YOUR WEBSITE
There was a day when this wasn't important,
but the fact is, most people will Google first
these days. When they do, you want to be
there. When they click, you want them to be
impressed so they click more.
A website is the best way to get SEO
rankings and show up on that first search
page. A website is the best way to create a
comprehensive digital presence. Yes, you
want social media, but it's not enough.
For your best chances at acquisition in a
crowded field, a website is a critical part of your