Personal Fitness Professional - Spring 2018 - 19

you're a personal trainer specializing in functional fitness in-person, there's no reason to
start putting out content about pre-natal
fitness, meal planning, and athletic drills
online. Stick to your core service offerings
and modify as necessary for virtual delivery.
It might take a bit for the traffic to build,
but the people you're resonating with will become your people, and then, they'll become
your customers and clients. The people who
aren't into what you do aren't your clients,
and that's OK. Don't stretch for it.

overall strategy. Make sure that you add your
online offerings to your services page. Make it
easy to contact you, and you're off and running.
LEAN INTO YOUR STRONG SUITS AS AN
IN-PERSON TRAINER
This is a combination of your qualifications
and experience professionally, and your distinct personality as a service provider. What
sets you apart in your local market? What do
your clients love most about you? How can
you play that up on your website and social
media? The online marketplace is noisy, and
you want to break through with not only your
high-quality service offerings, but also your
unique personality. Skillset and expertise are
important but letting yourself shine through is
going to be the difference-maker in attracting
new clients online.

SHARE YOUR EXPERTISE
Piggybacking on the above, you know what
you're good at. Find a way to share that with
the world. Maybe it's quick social media
tutorials. Maybe it's longer-form blog posts
or YouTube videos. It doesn't matter exactly
what format your content takes, but it does
matter that you have content out there, and
consistently - the majority of it for free.
Consider crafting a specific calendar and
strategy, but at the very least use your website blog to release new content each week.
It helps your SEO rankings, and it helps build
your credibility.
STAY IN YOUR WHEELHOUSE
Again, you know what you're good at. The
temptation to do a little bit of everything can
be very strong, but it's important to resist. If

BE YOU
The most important thing is to stay true
to your mission and values. Make sure to
keep that theme rolling throughout your
content and your platforms. People like a
story - they also like a give - but they like
it to be relatable, and they want to know
what you're about before they spend their
money with you. Just as you must build trust
in your community before people will walk
through the doors of your gym, you have
to build trust with a virtual audience before
they will decide to sign on with you instead
of someone else.
In the end, think about bringing your business to the internet and branding online like
exercise. At first it is hard and feels weird and
you're not totally sure what you're doing and
it's very tempting to quit. But as you do it,
you get better, you start seeing baby results,
you find a few people who will cheerlead you
on. Before you know it, it feels like second
nature, you're raking in the sales, you're
hitting your stride and people are asking you
how you do it. It's ever-evolving, and it will
look very different over time. But you have
to start!

Kourtney Thomas, CSCS, has been a personal trainer and endurance running coach for six years. After
a mostly inactive life, she discovered a passion for
running and turned it into her profession. Kourtney
spent two years training clients and athletes of all
ages at a facility before starting her own business.
She now coaches clients online, empowering
them through strength training, smart cardio, and
mindset shifts. She enjoys bicep curls fueled by cake
and riding her Harley-Davidson Softail Deluxe. Her
motto is "Big Arms, Big Life," and she lives that daily
alongside her husband, dog and cat, outside of St.
Louis, Missouri. www.kourtneythomas.com

SPRING 2018 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 19


http://www.kourtneythomas.com http://WWW.PERSONALFITNESSPROFESSIONAL.COM

Table of Contents for the Digital Edition of Personal Fitness Professional - Spring 2018

Contents
Personal Fitness Professional - Spring 2018 - Intro
Personal Fitness Professional - Spring 2018 - Cover1
Personal Fitness Professional - Spring 2018 - Cover2
Personal Fitness Professional - Spring 2018 - 3
Personal Fitness Professional - Spring 2018 - 4
Personal Fitness Professional - Spring 2018 - 5
Personal Fitness Professional - Spring 2018 - Contents
Personal Fitness Professional - Spring 2018 - 7
Personal Fitness Professional - Spring 2018 - 8
Personal Fitness Professional - Spring 2018 - 9
Personal Fitness Professional - Spring 2018 - 10
Personal Fitness Professional - Spring 2018 - 11
Personal Fitness Professional - Spring 2018 - 12
Personal Fitness Professional - Spring 2018 - 13
Personal Fitness Professional - Spring 2018 - 14
Personal Fitness Professional - Spring 2018 - 15
Personal Fitness Professional - Spring 2018 - 16
Personal Fitness Professional - Spring 2018 - 17
Personal Fitness Professional - Spring 2018 - 18
Personal Fitness Professional - Spring 2018 - 19
Personal Fitness Professional - Spring 2018 - 20
Personal Fitness Professional - Spring 2018 - 21
Personal Fitness Professional - Spring 2018 - 22
Personal Fitness Professional - Spring 2018 - 23
Personal Fitness Professional - Spring 2018 - 24
Personal Fitness Professional - Spring 2018 - 25
Personal Fitness Professional - Spring 2018 - 26
Personal Fitness Professional - Spring 2018 - 27
Personal Fitness Professional - Spring 2018 - 28
Personal Fitness Professional - Spring 2018 - 29
Personal Fitness Professional - Spring 2018 - 30
Personal Fitness Professional - Spring 2018 - Cover3
Personal Fitness Professional - Spring 2018 - Cover4
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