Personal Fitness Professional - Spring 2018 - 22
THE MESSAGE: DUSTIN MAHER
www.dustinmaher.com | www.tcmadison.com | www.fitmomsforlife.com
here is nothing that Dustin Maher does that
isn't propelled by ambition, purpose and impact. Dustin is the founder of the Fit Moms for
Life (FM4L) movement, owns and operates 10
fitness locations, has created 30 home workout DVDs
and has appeared on television more than 100 times.
While his success in fitness is obvious, Dustin's success
is in large part the result of his unwavering commitment
to helping moms not only get in the best shape of their
lives, but to change the trajectory of their families' lives
and ultimately the next generation. Dustin has a gift for
building community and he does this by sharing his message of hope and inspiration.
Here is how Dustin Maher is sharing his message...
My ideal client is a person who is ready to take action, is
coachable, and will make the commitment and sacrifice
to do what it takes to reach their potential. It is a person
who is looking to join a fitness family/community and not
someone looking for a quick-fix.
My message is that in order to make health a lifestyle,
a person must address my four key pillars: nutrition, exercise, mindset and environment. If even one of these
pillars is left out, lasting change is very hard to achieve.
If I had only one way to share my message it would
be speaking to large and small groups in person, since
I believe magic happens when people come together
Successful messaging is being as real as possible
and as human as possible. Write or speak like you are
talking with a friend. Keep it simple and don't try to
sound overly smart.
People follow me because I strive to be authentic and
am obsessed with building a community of like-minded
people, all looking to become the best version of themselves. I share about my struggles, failures, and challenges as much as possible.