Personal Fitness Professional - Spring 2018 - 30
Your greatest investment
emember the phrase in the movie Glengarry Glen Ross,
"Always be closing?" Well, I think we should "Always be
learning." How I wish I had this mindset while I was still
in school. But in truth, it wasn't until well into my career
that I realized the benefits of continuing my education. It is now so
important to me that I make it a daily task to learn something new
every single day.
Ben Franklin once said: "An
investment in knowledge pays
the best interest."
Successful people invest in learning. In fact, the more successful,
the more they commit to learn. Billionaire Mark Cuban is reported
to read three hours per day. Warren Buffett claims that he spends
80% of his time reading and thinking. Brendon Burchard, author of
High Performance Habits, reported that the most successful people
he studied set aside time every week for learning. Books and studies
show that high performers study and practice their craft at an intensity much higher than others.
So why do you want to always be learning? Here are five reasons
why we should put such a great value on learning:
1. Continued learning may lead to new opportunities. Jobs and
our industry are changing rapidly. You may have trained to be
a fitness professional, but that role is changing. We are seeing
trainers step into life coaching, and group exercise instructors
becoming online fitness providers. If nothing else, you want to
continue to learn so that you can stay on top of new trends and
stay relevant in your industry.
2. Continued education may make you more marketable and may
increase your income. Your new knowledge base may give you a
unique skill that sets you apart from the rest. Your learning may
directly teach you how to make more money or may indirectly
make you more valuable to an employer.
3. Learning will make you humble and happy. We are humbled when
we realize all that we don't know. In fact, there is always more to
| WWW.PERSONALFITNESSPROFESSIONAL.COM | SPRING 2018
learn. But we don't need to know it all to be happy. Learning in
itself makes us happier because it raises confidence and a sense
4.Continued learning will make you smarter. I know this sounds obvious
but let me take it a step deeper. When you learn something new, you
create new connections in your brain. I'm not going into the science,
but it's a process called myelation. This improved brain wiring will
improve your brain function and help you in all aspects of memory.
5. Focus on continued learning of a subject, and you can become a
master. Think good-to-great and great-to-mastery! In our industry,
we have great opportunity for mastery. In order to become a master, you must teach. Consider teaching what you've learned and
bring it into your work.
Consider learning about
leadership, online marketing,
social media, accounting. Figure
out what skills may help round
out your expertise.
We live in such an incredible time where it is so easy to access
continuing education. Read, read, read. Listen to podcasts or audio
books. Go to conferences. Check out online courses. Consider going beyond your niche. Consider learning about leadership, online
marketing, social media, accounting. Figure out what skills may help
round out your expertise.
There's just one more thing not to forget - the critical step of application. Apply your new knowledge as this is a key part of mastery.
Lisa Druxman is the founder of FIT4MOM and the author of the Empowered
Mama. She has worked for over two decades in the fitness industry focusing on
women's wellness. She has been featured on The Today Show, Good Morning
America and more. Lisa is a speaker, writer and thought leader with a passion
for teaching entrepreneurship and self-care. www.fit4mom.com