Personal Fitness Professional - Spring 2018 - 5
LETTER FROM THE EDITOR
If you don't track it,
you can't change it
arlier this year I came across a quote, "If you don't track it, you can't change
it." The timing was serendipitous since I was in the middle of making significant changes in my business. It was a reminder that even though I had
a plan, in order for me to determine whether the plan was succeeding, I
needed to track the right data and information so I could see progress, spot trends,
and adjust as needed.
Tracking is a standard component of effective fitness programming; we track performance to make informed decisions about whether to increase or decrease weight or reps
or to change intensity or frequency. Many track their food to create better eating habits.
Athletes track statistics to improve their game. Doctors track health markers to assess and
diagnose. People track their daily steps to motivate them to move more. The reality is, if
you aren't tracking, you can't effectively change the factors that influence the outcome.
Tracking is not only important to ensure we're accountable to a plan or program, but
also because it makes progress visible. When we experience progress, we are more likely
to continue positive actions or make the necessary adjustments to redirect the trajectory.
For many of our clients, progress is defined as the number of pounds lost or a smaller
pant size. When those things don't change, they give up. However, by communicating
the plan and tracking relevant information, you can show your clients progress beyond
the scale. More importantly, they are more likely to continue the positive actions that
lead to long-term success. But if you don't track it, you can't change it.
Likewise, for many business owners, progress is defined by cash in the bank or total
revenue. But it's Key Performance Indicators (KPIs) that are the more important numbers
to track to assess a business's health. If you're not tracking and assessing KPIs, you could
be missing money leaks, opportunities for greater profit or better ways to serve your
clients. But if you don't track it, you can't change it.
Tracking takes out the guesswork; it keeps us from obsessing about the unknown.
Tracking gives us a sense of control and peace of mind. Peace of mind helps us make
confident, informed decisions.
In this issue of Personal Fitness Professional, our industry experts are focused on
strategies of planning, programming, and progress both in fitness and in business. I
hope this issue inspires you to reflect on how you plan, program, track, and assess
so that progress becomes the driving force behind continued success for you, your
business, and your clients.
Be better today
Our 2018 PFP Trainer of the Year, Josh Bowen,
shares inspiring words about competition,
staying relevant, and looking ahead at never-ending opportunity.
What would you consider the factors that
differentiate Aspire Fitness from your
I honestly never think about other businesses,
I only think about how we can be better, so I
guess that may be the differentiating factor.
Most businesses play on a finite scale, meaning
they play as if the game will end so they look at
their competition and try to out-do them. We
play on an infinite scale, where business never
ends, and we are just trying to be better today
than we were yesterday.
How do you continue to keep your services
and programming unique and relevant to
We listen to our clients, who tell us what they
want. We will in turn provide them with what
they need. You don't need to reinvent the
wheel, you just need to work continually on
your customer service and experience.
Are there any trends in the industry that you
find particularly exciting?
I don't subscribe to trends, but I am interested
in mobility and recovery. I believe we do an
injustice to our bodies and we need to do a
better job of helping our bodies recover so we
can live a healthy and happy life.
Committed to your success,
Are there any fun projects you're currently
I am currently helping a group open a new
boxing/fitness in club in Lexington, Kentucky
- Every Body Fights.
P.S. If you're thinking about going out on your own to start a fitness business or
are considering opening your own studio, we're hosting a one-day intensive you'll
want to consider attending, "Taking the Leap: From Fitness Professional to Business
Owner" on Wednesday, October 24 in Chicago. Find more details on page 11 and
at www.clubindustryshow.com/TakeTheLeap. I'd love to see you there!