Personal Fitness Professional - Spring 2018 - 8

MINDSET AND MOTIVATION
Brian J. Grasso

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8

| WWW.PERSONALFITNESSPROFESSIONAL.COM | SPRING 2018

www.BrianandCarrie.live

Relationships, retention
and revenue

E

ight years ago, my relationship with my wife, Carrie,
started with honest and expressive emails. It evolved into
blissful phone calls that extended to the wee hours of
every morning. Living more than 700 miles apart, we fell
in love with each other's voices, the vulnerability of real connection
and a sobering purity that can only be found when physical touch
isn't possible.
But to this day, communication remains our most cherished form
of intimacy. We talk for an hour every morning. Teaching each other
what we learned during our own respective morning study. Reviewing our individual and collective goals. Sharing the truest parts of our
emotions on any given day.
Our evenings end in virtually the exact same manner. Discussing
our triumphs and joys over the past 12 hours and reminding each
other how much the love that brought us together against unlikely
odds still pulses deeply.
No. You're not reading the wrong column. This isn't a cheap or
half-cooked version of some kind of cheesy romance novel. But it
is a reminder. And one that I often feel fitness professionals need
more than they may realize they need. The heart and foundation of
every great relationship is communication. The worth of your fitness
business, your clients' successes and even your revenue is directly
tied to the worth of your conversations. Likely, so much more than
you realize.
Falling in love with the idea of having a thriving fitness business
is very, very easy. Searching high and low for the loudest or most
convincing sales and marketing experts who promise you massive
revenue boosts with a super-secret-retention-system is also easy.
But putting in the day-to-day effort of cultivating world-class relationships by increasing the importance you hold for the quality of
your conversations is the undeniable key (and certainly less easy than
looking for the single-serving-solution).
Don't count reps or stick to the program. Talk to people with more
care. It is perhaps the single greatest client-retention tool you'll ever
read about.

For 20 years, Brian J. Grasso has been considered a revolutionary force within
the fitness industry. In 2002, he founded the International Youth Conditioning Association and Athletic Revolution. In 2011, he created the Mindset
Performance Institute. Brian has traveled the world as a guest lecturer and
Performance Coach for elite level athletes of various sports.


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Table of Contents for the Digital Edition of Personal Fitness Professional - Spring 2018

Contents
Personal Fitness Professional - Spring 2018 - Intro
Personal Fitness Professional - Spring 2018 - Cover1
Personal Fitness Professional - Spring 2018 - Cover2
Personal Fitness Professional - Spring 2018 - 3
Personal Fitness Professional - Spring 2018 - 4
Personal Fitness Professional - Spring 2018 - 5
Personal Fitness Professional - Spring 2018 - Contents
Personal Fitness Professional - Spring 2018 - 7
Personal Fitness Professional - Spring 2018 - 8
Personal Fitness Professional - Spring 2018 - 9
Personal Fitness Professional - Spring 2018 - 10
Personal Fitness Professional - Spring 2018 - 11
Personal Fitness Professional - Spring 2018 - 12
Personal Fitness Professional - Spring 2018 - 13
Personal Fitness Professional - Spring 2018 - 14
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Personal Fitness Professional - Spring 2018 - 16
Personal Fitness Professional - Spring 2018 - 17
Personal Fitness Professional - Spring 2018 - 18
Personal Fitness Professional - Spring 2018 - 19
Personal Fitness Professional - Spring 2018 - 20
Personal Fitness Professional - Spring 2018 - 21
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Personal Fitness Professional - Spring 2018 - 24
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Personal Fitness Professional - Spring 2018 - 26
Personal Fitness Professional - Spring 2018 - 27
Personal Fitness Professional - Spring 2018 - 28
Personal Fitness Professional - Spring 2018 - 29
Personal Fitness Professional - Spring 2018 - 30
Personal Fitness Professional - Spring 2018 - Cover3
Personal Fitness Professional - Spring 2018 - Cover4
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