Personal Fitness Professional - Spring 2018 - 9
Look beyond your
he fitness landscape is changing; the way you program as
a fitness professional may be in need of a refresh if you
want to keep up. But, right now, the way you package and
deliver your training must quickly adapt to meet a new
audience while simultaneously taking care of your current clients.
Here are few things to consider:
Timing - is 60 minutes essential? Have you considered that this
timeframe may be limiting to your clients? Consider the concerns of
finding one hour of time for the person that is just starting out, the
busy professional that travels, or the mom that has limited childcare. You may think hour sessions are the only way to go. But, this
may be an antiquated way of thinking. Consider 30- and 45-minute
sessions as options to meet the needs of potential clients who find
time as a barrier.
Scheduling - are you still scheduling clients face-to-face, via text or
phone calls? Not only is this time consuming and tough to do when
you're juggling a full client load, but it may be a barrier. Consider that
most massage therapists, estheticians, dog groomers, nail techs, and
even dentists allow clients to schedule at their convenience via apps
and websites. Why not you? You do not need to spend a ton of money
on a fancy system to interface with clients. There are affordable services
like Scheduleonce and Acuity. Both read your current calendar, allow
you to customize your availability, and even make it easy to approve
or reschedule appointments. With a small investment, you can have a
private URL to send to new and current clients to book consultations,
sessions, or even phone call check-ins.
Offerings - is one-on-one, private training all you are offering? Today,
information about working out is ubiquitous and training is affordable.
Many folks still want someone to tell them what to do, but they don't
necessarily need the workout customized or delivered privately. Group
training is more popular, and the power of the group is real. Whether it's
the accountability someone is after, the push that comes from watching
others workout beside you, or the fun factor that comes from being 'in
it' together, large and small group training is more than just a way to
save money for clients. Beyond group training, you should also consider
ways to meet clients outside of the club via virtual mediums.
Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, is VP of Fitness
Programming for the FIT4MOM® franchise. For more than two decades, she
has consulted for impressive brands including Anytime Fitness, Schwinn, Power Systems, and BOSU®. An experienced educator, writer, and certified Book
Yourself Solid® Business Coach, she helps fitness pros navigate the industry
and make more money. She is Vice Chair of the ACE Board of Directors and
owner of GroupEx PRO®, a cloud-based management tool.
SPRING 2018 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 9