Imaging Technology News 9/08

From Your Editor CRISTEN C. BOLAN Vol. 48, No. 7 September 2008 Chairman/CEO John F. Reilly President/Publisher Sean P. Reilly Editorial Editor Cristen C. Bolan Consulting Editor Maureen Leahy-Patano ITN Expands Coverage of Outpatient Market While the DRA has cut short the burgeoning growth of imaging services, particularly those offered by outpatient centers, it also presents other players in the imaging value chain with new opportunities. Over the last year, we have seen more consolidation in the outpatient sector, resulting in mergers amongst medical groups and freestanding centers. This has led to an increasing number of purchasing groups and IDNs controlling purchasing for hospitals and freestanding centers. But because the DRA targeted nonhospital reimbursement, it has created new prospects for many hospitals looking to expand their outpatient imaging, oncology and women’s healthcare services. Similarly, Imaging Technology News (ITN) will expand its reach by absorbing Outpatient Care Technology magazine, its sister publication. Through this merger, ITN now provides relevant information to a more-inclusive universe of healthcare technology purchasing decision-makers in group practices, freestanding centers and in all acute care hospitals, offering both inpatient and outpatient imaging, radiation oncology and women’s health services. To celebrate ITS extended presence in the outpatient market, the October issue will honor Breast Cancer Awareness month by featuring the “Top 10 Advances in Breast Imaging Technology,” emphasizing ITS commitment to delivering coverage of the latest imaging technology in the outpatient care sector. As we welcome Outpatient Care readers, ITN will continue to bring extensive coverage of technology critical to both the hospital and outpatient care settings, and we promise to deliver it fast. These days, we all work at a faster pace and there is not a second to lose when diagnosing and treating patients. That is why ITN brings the news you need directly to your desktop. Just sit back and check your eMail to get the week’s wrap up in the ITN weekly eNewsletter. On our new Web site, launching this September, get customized data relevant to your interests in specialized portals that focus on women’s health, radiation oncology, imaging and more. Plus, now you can get to a trade show a lot quicker with ITN. Simply head to the home page of ITNonline.net and launch our “FastPass” microsites where you can take a virtual tour of major trade shows. So, before packing your bags for the ASTRO conference, get a sneak peak of what technology will be featured via the “ASTRO FastPass.” Then in October, get a head start on RSNA 2008 by mapping out your strategy using the “RSNA FastPass,” complete with vendor booth information and product previews. Looking toward 2009, we want to help you track market trends, project outcomes and improve your practice’s performance. That is why ITN is introducing an “Imaging Business” section. Every issue, we check the pulse of the market through the perspectives of industry experts and research analysts following the continual shifts in the healthcare landscape. We deliver this market data to your desktop too. When delivering optimal care to patients, there is no time to lose. So don’t waste your time searching for the news, let ITN drive it to you. Associate Editor Nick Obradovich Please send press releases to press@rcgpubs.com and chart responses to charts@rcgpubs.com Production Production Manager Kristine Minnich Marketing Director of Marketing Mary LaRusso Circulation and Administration Controller Eleanor Goss Circulation Amy Baumgartner Executive and Editorial Offices: 16 E. Schaumburg Rd., Schaumburg, IL 60194 T: (847)882-6336. F: (847) 519-0166 eMail: info@rcgpubs.com; ITNonline.net Asst. Controller Colleen Reyna Advertising Sales East - Sean Reilly T: (847) 882-6336; F: (847) 882-0631 eMail: sreilly@rcgpubs.com Midwest/New York - Gregg Haunroth T: (608) 562-6537; F: (608) 562-6570 eMail: ghaunroth@rcgpubs.com West - Stephanie A. Ellis T: (847) 882-6336; F: (847) 882-0631 eMail: saellis@rcgpubs.com Editorial Board Katherine Andriole, Ph.D. Michael J. Cannavo Center for Evidence-Based Imaging President in the Department of Radiology at Image Management Consultants Brigham and Women’s Hospital Paul J. Chang, M.D. Professor and Vice-Chairman Physics Radiology Informatics, Medical Director, Pathology Informatics Center University of Chicago Pritzker School of Medicine, Medical Director Enterprise Imaging, University of Chicago Hospitals James E. Hugh, III Senior Vice President American Medical Accounting & Consulting (AMAC) Edward M. Smith, Sc.D., FACNP University of Rochester Medical Center Timothy Solberg, Ph.D., FACMP Professor and Chief, Medical Department of Radiation Oncology University of Nebraska Medical Daniel Low, Ph.D. Associate Professor of Radiation Oncology, Washington University School of Medicine Herman Oosterwijk President, OTech Inc. Contributors Amy Ballard, MEd Director of Clinical Research Arkansas Urology ECRI Institute A not-for-profit organization Nadim Daher Research Analyst, Frost & Sullivan North American Healthcare Practice Mary Beth Massat President, Massat Media We welcome your comments on the topics found in Imaging Technology News. Please send your thoughts to cbolan@rcgpubs.com Herman Oosterwijk President, OTech Inc. Imaging Technology News (ISSN 0361-4174) is published in Jan., Mar., Apr., May, June, July, Sept., Oct. and Nov. (9 times per year) by Reilly Communications Group, 16 E. Schaumburg Rd., Schaumburg, IL 60194-3536. IMAGING TECHNOLOGY NEWS is mailed to physicians, clinicians, researchers, medical faculty and hospital staff active in diagnosis, clinical analysis, treatment, therapy and biomedical research. Available to others as follows: United States and Possessions $90.00 per year, Canada $120.00 per year and all other countries $150.00 includes air-mail per year. Single copy $15.00. The publisher assumes no responsibility or liability for claims made for any products or services reported or advertised. Reilly Communications Group (RCG), as publisher of Imaging Technology News, is not engaged in providing any specific medical advice, diagnosis or opinions on any medical symptom or condition. Permission to photocopy editorial content is granted only for the "private personal use" of the subscriber. Copying for any other use is expressly prohibited. RCG-produced reprints/e-prints are available; contact 847.882.6336, ext. 172 for information and quotes. Reprints produced by anyone other than RCG are not authorized. > > special report Special Report is a high-visibility, theme-focused feature section in Imaging Technology News that provides indepth reporting and analysis on subjects related to a cutting-edge topic. Also available online at ITNonline.net, Special Report will help readers stay abreast of the latest trends in technologies and devices. Next month: Breaking Down Information Silos > Multidepartmental PACS/RIS > Multidepartmental Archiving Strategies > ROI on the EHR 4 | ITN | September 2008 | ITNonline.net http://www.ITNonline.net http://www.ITNonline.net http://new.reillycomm.com/imaging/special-report-b.php http://www.ITNonline.net http://www.ITNonline.net

Table of Contents Feed for the Digital Edition of Imaging Technology News 9/08

Imaging Technology News 9/08 Contents IGRT How IGRT Targets the Prostate ASTRO Oncology Information Management Systems (OIMS) Imaging Leading the Intense Race Against Cancer SBRT - The New Treatment of Choice Top IMRT/IGRT Centers to Watch Molecular Imaging: Ready for the Limelight CR or DR in the ER? Have You Hit the Glass Ceiling?

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