The Green Event Summit - June 12-13, 2008 - (Page 10) EVENT MARKETING TRACK Sponsored by: THURSDAY, JUNE 12 10:00-10:45 a.m. Using Events to Provide a Green Ruboff No green marketing program is ever really complete until your customers understand that your brand is doing all it can for the environment. Grab a pad and take notes as you get a dozen tips for making sure your greenness doesn’t go unnoticed. Find out how to communicate eco-friendly, how to show off without showing off, and how to continue the green conversation after the event doors close. I vert your own portfolio to green, what can and cannot be converted, and how long it all takes. Ask questions and get answers from Lexus. SPEAKER: Kimberley Gardiner, Event Marketing Manager, Lexus 2:45-3:45 p.m. SPEAKER: 11:30 a.m.-12:30 p.m. Strategy: Converting to a Green Event Portfolio Lexus is turning “eco-luxury” into more than a buzzword, as the company uses a burgeoning event portfolio to not only show off hybrid vehicles, but also bring the company’s green mojo to life for consumers. Find out how you can begin to conI 10 Green Mobile Tour Survival Guide Mobile tours have long been some of the un-greenest things on the road. Until now. It is possible to roll out a green tour, but you need to do your homework. Get a full overview of every green-able mobile tour facet, and walk away with the information you’ll need to switch your own tours into drive. I trees. Bicycle messengers replace traditional shuttle buses. Carbon offsets balance out the offloads. Sun Microsystems’ JavaOne is one of the best examples of a green proprietary event and you’ll get a behind-thescenes view of how they do it. Get the lowdown on how it was planned, why it was developed, and how they pulled it off—a full-scale green proprietary event and expo for thousands of people. SPEAKER: Scott Schenker, VP, George P. Johnson FRIDAY, JUNE 13 10:00-11:00 a.m. Exhibits: Green Trade Shows The one part of the marketing mix that has traditionally not been environmentally friendly is now going green. Take a seat and get some advice from one of the world’s largest tech brands on how to green SPEAKER: Steve Woods, CEO, emg3 4:00-5:00 p.m. Green Proprietary Events: Inside Sun’s JavaOne Food composting offsets F&B. Paperless conferences save
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