The Green Event Summit - June 12-13, 2008 - (Page 11) Hear from the leaders in the green event space. Learn what the pioneers have learned and walk away with ideas and insights that you can apply to your own green marketing initiatives. your exhibit portfolio. Learn what green exhibits really are, what they cost, and why they’re worth it. SPEAKER: I 2:45-3:30 p.m. Planning & Budgeting for Green Event Campaigns Grab your pen and take a seat as Clorox takes you inside its Living Green Tour, the sustainability-focused initiative coproduced with Better Homes & Gardens. Find out what it took to plan the program, how long it all took, and what the green tour is all about. Then get a handle on the budgeting phase, what went into it, and how green-based event costs differ from traditional budgets. Ask questions and get answers. SPEAKER: I Glenda Brungardt, Event Marketing Manager, Hewlett-Packard 1:45-2:30 p.m. The Green Event Imperative A look at the first annual research study of senior marketing executives on green and sustainable event marketing practices from the Event Marketing Institute. EMI will highlight the findings of a major study showing how companies are incorporating sustainable practices into their corporate marketing and events. Learn how marketers are planning to improve their stewardship while staying ahead of the curve. SPEAKER: I Alain Begun, Associate Publisher, Marketing and Business Development, Better Homes and Gardens Michael Westcott, Managing Director, Event Marketing Institute 11 http://www.starwoodmeeting.com/StarGroupsWeb/booking/reservation?id=0803071683&key=9ECDB http://www.greeneventsummit.com/registration/
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