The Green Event Summit - June 12-13, 2008 - (Page 6) KEYNOTE PRESENTATIONS THURSDAY, JUNE 12 8:45-9:45 a.m. 12:45-2:00 p.m. GO INSIDE LIVE EARTH WITH PRODUCERS, AGENCIES + SPONSORS A power panel discussion with the top players behind last year’s “Live Earth: A Concert for a Climate in Crisis”, which will share the corporate strategy and success story behind one of the most groundbreaking green event series ever produced. SPEAKERS: THE FUTURE IS NOW: INDUSTRY STANDARDS TO DEFINE GREEN EVENT GUIDELINES Amy Spatrisano, Co-Founder, Green Meetings Industry Council; Principal, Meetings Strategies Worldwide Amy Spatrisano is recognized as a leader in pioneering sustainable conference and event practices. Amy co-wrote the definitive work on green meeting strategies, “Simple Steps to Green Meetings and Events: The Professional’s Guide to Saving Money and the Earth.” In this must-see presentation, Amy will provide an insider’s look at the current state of the event industry’s greening practices, as well as the union with and impending regulation by governmental organizations. Hear her insights about where our industry is going, and how event organizers can get ahead of the curve. 12:00-12:45 p.m. Kristin Brewe, Director, Brand & Public Relations, Esurance Tom Feegel, Chief of Staff, Live Earth 6 Mike Hersom, President, ignition, inc FRIDAY, JUNE 13 8:45-9:45 a.m. GREEN MARKETING AND DESIGN OPPORTUNITIES Jacquelyn Ottman President J. Ottman Consulting Jacquelyn Ottman, President of J. Ottman Consulting, is an authority on green marketing and business best practices. Ottman is the author of “Green Marketing: Opportunity for Innovation,” and her Design: Green seminar is endorsed by the Industrial Designers Society of America. Join us for this stimulating presentation where Ottman will share her expertise on attainable sustainable development and business opportunities that will change the way you think about green marketing. LEADING THE PACK: HOW FOX IS AT THE FOREFRONT OF GREEN MEDIA EVENTS Joshua Mark, Executive Director, Special Event Productions, Creative Services, FOX Broadcasting Company Under News Corp.’s green initiative, Josh has spent the last year “greening” special events at FOX, including making the 2007 Upfront Presentation a carbon neutral and green event. He was also responsible for FOX’s greening efforts at the 2007 Primetime Emmy Awards, including the installation of the 13KW Solar Canopy on the Recycled Red Carpet and the Incandescent Lighting Free Media Tent. In this session, get a behind-the-scenes look at how Mark is setting the benchmarks for green media events, including the Emmys, Super Bowl XLII and this year’s American Idol finale.
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