FOLIO: Growth Summit — March 16-18, 2009 - (Page 10)

LArGEr pUBLIshErs sALoN TopIC FoCUs GROWTH SUMMIT FOLIO: tHE CHANgiNg orgANizAtioNAl StruCturE SAloN grouP A tuESDAY i mArCH 17 9:35-10:20 a.m. SAloN grouP b tuESDAY i mArCH 17 9:35-10:20 a.m. lArgEr PubliSHErS sALoN The Larger Publishers Salon is designed especially for the executive management team in companies of $16 million in revenue or up. Larger publishing companies are distinct from their smaller brethren.You have more resources, but often more bureaucracy. Your corporate policies establish uniformity and clarity, but sometimes impede entrepreneurial initiative. Your people are more specialized, in sales or editorial, production or circulation, print or the Web. You rely on a centralized system of support services intended to standardize solutions to the operating groups and to maximize efficiency. March 16-18, 2009 Westin | Chicago Training: What You Should Offer, and What You Should Expect People to Know There’s an increasing divide between those in legacy print companies who feel that an aggressive training program is required to get staff up to speed, and those who say that the best-qualified and most talented performers acquire the necessary knowledge on their own. Learn what skills are most valuable and where those skills ought to come from—and what your people should be expected to know now! Macy Fecto Executive Vice President Access Intelligence Aaron Wilmot VP, People Operations Aspire Media 11:15 a.m.-12:00 p.m. Aligning Market Knowledge with Corporate Decision-Making Many of the large companies that grew over the last 20 years through acquisition or organic expansion are horizontally oriented—that is, they operate in many unrelated markets. That is a big challenge. There’s not enough market-by-market, on-the-ground expertise in the executive suite, and not enough decision-making power invested in the publishers and editors. It’s exacerbated in the e-media environment, where the product and competitive landscape is changing fast. And the centralized approach to e-media solutions doesn’t help. Learn how to build lifelines between executive-level and brandlevel leaders and allow for customization in approaches to central services. Andrew Clurman COO Active Interest Media 11:15 a.m.-12:00 p.m. The Larger Publishers Salon is divided into three thematic topic clusters: The Changing Organizational Structure; Revenue & Cost Control; and Content & Competition. Each topic cluster has two tracks. You may attend either track, or switch back and forth. How to Develop and Retain Stellar Performers in the Internet Era It’s a new world for editors, salespeople, marketers and audience development professionals—the linchpins of your business. As an executive manager, you need to understand their new roles, and motivate, compensate and create career plans that ensure you’ll keep your best people. We’ll hand you the tools to get that done. Howard Roth VP Emedia Bonnier Corp. Profiles in Creative Management: How leadership at the Top Made the Difference at Two Companies Reorganizing companies for a new era doesn’t just happen. It requires leadership and vision from the top, and for C-Suite executives who may have grown up in print media with huge print budgets, the shift to a multi-dimensional business can be a big challenge. Two top executives share how they made it work and how you can too. John Koten CEO Mansueto Ventures Steve Palm CEO NewBay Media KEYNotES: tuESDAY MArCh 17 I 8:30-9:30 a.m. building an organization to Support a 21st Century multiChannel media Company Jim Malkin CEO SourceMedia tuESDAY MArCh 17 I 12:00-1:45 p.m. beyond the boundaries of magazine Publishing: understanding the road Ahead Bob Carrigan CEO IDG WEDNESDAY MArCh 18 I 9:15-10:15 a.m. From mountains to magazines: How an Entrepreneur Carved out a Niche in a Crowded Field Brad Fayfield Founder Storm Mountain Publishing 10 | NEW! oNE-DAY EmEDiA StrAtEgiSt Summit

Table of Contents Feed for the Digital Edition of FOLIO: Growth Summit — March 16-18, 2009

Introduction FOLIO: Growth Summit - March 16-18, 2009 Who Should Attend? Editor's Letter Keynotes E-media Strategist Summit Agenda-at-a-Glance Special Events Registration Form

FOLIO: Growth Summit — March 16-18, 2009

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