FOLIO: Growth Summit — March 16-18, 2009 - (Page 11)

rEvENuE & CoSt CoNtrol SAloN grouP A tuESDAY i mArCH 17 2:30-3:15 p.m. LArGEr pUBLIshErs sALoN TopIC FoCUs SAloN grouP b tuESDAY i mArCH 17 2:30-3:15 p.m. CoNtENt & ComPEtitioN SAloN grouP A WEDNESDAY i mArCH 18 10:20-11:05 a.m. LArGEr pUBLIshErs sALoN TopIC FoCUs SAloN grouP b WEDNESDAY i mArCH 18 10:20-11:05 a.m. Creating a Rate Structure that Maximizes Revenue in Today’s Sales Environment Pressure on print and the rise of integrated deals have made almost everything a negotiation. And print-frequency discounts are rarely the path to maximizing any marketing spend. But ratecards, even in a modified form, have their place. Today’s opportunity lies in reinventing them to support the integrated media story, not to sell print-only frequency. In this session, we take you through the options and toward a successful strategy for your company. Henry Donahue CEO Discover Media The New Normal: Resetting the Bar on Costs Our industry communicates through new channels and consequently has to deal with new kinds of costs. Learn leading-edge solutions for keeping costs low and quality high throughout the enterprise—in workforce, production, e-media, operations, outsourcing and more. Paul Miller CEO TechInsights 3:20-4:05 p.m. Coerced Collaboration: Driving Growth Through ‘Persuasion’ One of the toughest things for a larger company is to shake off internal inertia, infighting and turf wars and do what’s right for the company’s brands, no matter who gets the credit. Very often the organizational structures conspire to make things worse. There’s a publisher, but also a group publisher and even a division president. There’s a show director. There’s a Web site director. All serving the same market. In this session, learn how to get work groups to work harmoniously, even if it means knocking a few heads together. Frank Anton CEO Hanley Wood Eric Shanfelt Executive Vice President of eMedia Aspire Media using Content as a lead-Gen (and Marketshare-Building) Tool The art and science of understanding your customers is advancing every year. Now you can increase your value to your advertisers and create larger sales opportunities by understanding the dynamics of their customers’ buying process. By identifying what content engages readers at what stage of their buying cycle, you can craft programs that help your customers generate more qualified leads and close more sales. This session explores the ins and outs of this cutting-edge approach. Kerry Smith CEO Red 7 Media 11:45 a.m.-12:30 p.m. 3:20-4:05 p.m. Recession-Proof Selling: Case Studies in Articulating and Delivering Value in Tough Times It IS possible to drive budget-beating sales, even in a downturn. The secret is to make sure you’re not the first cost to be cut by marketers, but viewed as the indispensable force for driving and nurturing leads for marketers. It requires a conversion from an oldschool mentality to a new-era approach. This session features three innovators who share their techniques. John Koten CEO Mansueto Ventures Building Your Next-Generation Web Site Nearly all publishers have carved out an online presence for their print titles. And most publishers now view rebuilding their Web sites every few years as a fact of business. But an ill-planned and executed online strategy can have expensive, disastrous results. In this session, we walk through the key elements of a Web update, including whether to use open-source solutions and whether to bring Web development talent in-house. Dave Iannone CEO Go Forward Media 11:45 a.m.-12:30 p.m. Identifying Big Content Opportunities— And Going for Them—Despite a Down Economy Markets that are rapidly changing create opportunities, even in tough times, and new media formats allow you to test ideas relatively inexpensively. This session will cover techniques for creating compelling new content products in your own markets and related ones—whether they’re toe-in-the-water trials or full-on invasions. Carol Campbell Boggs Publisher Hallmark Magazine/Hallmark.com Kenneth Karpay Former Publisher/VP Physicians Practice Strengthen Your Competitive Position (and Increase Share of Market) By Extending Your B rand In the 21st century media company, a strong magazine and Web presence is just a start. These core businesses create a host of higher-level and potentially lucrative extensions, including events, consulting, marketing services, lead-qualification and more. In this session, get inside the philosophy and the financial structure of a fully realized magazinebased media company. Kerry Smith CEO Red 7 Media 4:10-5:00 p.m. 12:30-1:00 p.m. Discussion and Findings A chance to engage speakers and fellow attendees with deeper questions and more in-depth conversation, and connect the broader concepts discussed in prior sessions with the reality of your own business. Discussion and Findings A chance to engage speakers and fellow attendees with deeper questions and more in-depth conversation, and connect the broader concepts discussed in prior sessions with the reality of your own business. rEgiStEr toDAY! viSit WWW.FolioSummit.Com or CAll 817.635.4145 | 11 http://www.foliosummit.com

Table of Contents Feed for the Digital Edition of FOLIO: Growth Summit — March 16-18, 2009

Introduction FOLIO: Growth Summit - March 16-18, 2009 Who Should Attend? Editor's Letter Keynotes E-media Strategist Summit Agenda-at-a-Glance Special Events Registration Form

FOLIO: Growth Summit — March 16-18, 2009

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