FOLIO: Growth Summit — March 16-18, 2009 - (Page 12)

GROWTH SUMMIT FOLIO: tuESDAY i mArCH 17 9:35-10:20 a.m. 4:10-5:00 p.m. Folio EDitorS trENDWAtCH The Folio: Editors Trendwatch is a special track designed to tap into the exclusive research conducted by Folio: with insight from Folio:’s own editors, as well as a variety of industry experts. We’ll analyze and interpret the survey results, and lead a conversation about what the numbers—and key industry trends— mean to you. March 16-18, 2009 Westin | Chicago B-to-B CEO Survey Results Folio:’s editors join this session to analyze the findings of four years of exclusive surveys of B-to-B CEOs. We won’t just take you through the results of invaluable empirical data you can’t get anywhere else, we’ll have a discussion on what the results mean to you and your organization. We’ll identify the shift in revenue mix, projected rates of growth for the next few years, company profitability by each area of the organization, and much more. You’ll learn what CEOs are investing in and how much they’re spending, to help you plot out your next 18-month plan based on the findings. n Matt Kinsman, Managing Editor, Folio: n Dylan Stableford, Senior Editor, Folio: 11:15 a.m.-12:00 p.m. CEO Roundtable: Models for Company Structure There are a variety of models for company structure in magazinebased media these days, some of them tried-and-maybe-nolonger-true, and others on the cutting edge. From the productbased model to the market-facing model to SourceMedia’s new “cube” approach, structure needs to be on the mind of every executive. In this roundtable, three top CEOs, representing a variety of approaches, debate the case. Adam Japko President Home Design Division, Network Communications Joe Loggia CEO Advanstar Communications Tom Kemp CEO Oakstreet Media B-to-C CEO Survey Results In this session, we’ll examine the problems and solutions presented in four years of exclusive surveys of consumer-magazine CEOs. This is empirical data you can’t get anywhere else on the shift in revenue mix, projected rates of growth for the next few years, subscription revenue, newsstand sales, company profitability, employee compensation, and much more. You’ll learn what CEOs are investing in, and how much they’re spending, and you’ll walk away with a tangible list of takeaways to prepare you for the coming 12 months and beyond. n Jason Fell, Associate Editor, Folio: n Bill Mickey, Managing Editor, Audience Development 2:30-3:15 p.m. WEDNESDAY i mArCH 18 10:20-11:05 a.m. The Case for launching a Magazine in Print In a recessionary media economy, and as the world moves online, is a print magazine really the basis for a media business? Would you launch or buy a print magazine in 2009? Some would argue that it’s essential. Others would say it’s not necessary. Four executives weigh in on this timely panel. Marcia Bullard CEO USA Weekend Steve Morris Executive Vice President Advanstar Life Sciences Bob Lee Vice President/Publishing Director World Wrestling Entertainment Martin WalkerCEO Walker Communications KEYNotES: tuESDAY I MArCh 17 I 8:30-9:30 a.m. building an organization to Support a 21st Century multi-Channel media Company Jim Malkin CEO SourceMedia Industry Roundtable: What it Means to be Green, and How it Can Save You Money in 2009 Leading influencers in eco-friendly publishing describe why this year might be the best time to analyze what you’re doing in green publishing, how you can both save money and generate revenue (even in 2009), and what the emerging standards should be for sustainable publishing. Frank Locantore Director Green America’s Better Paper Project 3:25-4:05 p.m. Robyn Griggs Lawrence Editor-in-Chief Natural Health 11:45 a.m.-12:30 p.m. tuESDAY I MArCh 17 I 12:00-1:45 p.m. beyond the boundaries of magazine Publishing: understanding the road Ahead Bob Carrigan CEO IDG Roundtable: Getting E-Revenue to 20 Percent in 18 Months With print revenues in historic decline, and flat very often the best-case scenario, it is now more important than ever for publishers to build out your digital revenue. You’ve heard it before: Digital revenue should account for 20 to 30 percent of overall revenue. Here’s a frank dialog on how to make it happen within 18 months. Mike DeLuca Vice President Meister Media Rich Tomko, Vice President, Brand Sites & Business Development Time Inc. Lifestyle Digital Analyzing the Folio: Salary Surveys: What You Should be Paying Your People Folio:’s editors analyze the findings from the most recent salary surveys in editorial, sales, production, art direction and circulation. These surveys are the best way to compare what you’re paying your people with what others in the industry are. Learn whether the trend is shifting toward base salary or commission in sales. Discuss with your peers what the numbers are telling us, and how they relate to a whole array of external factors. n Matt Kinsman, Managing Editor, Folio: n Bill Mickey, Managing Editor, Audience Development WEDNESDAY I MArCh 18 I 9:15-10:15 a.m. From mountains to magazines: How an Entrepreneur Carved out a Niche in a Crowded Field Brad Fayfield Founder Storm Mountain Publishing Domenic Venuto Vice President of Media and Entertainment Razorfish 12 | ExCluSivE NEW rESEArCH AND rouNDtAblES oN CritiCAl iSSuES

Table of Contents Feed for the Digital Edition of FOLIO: Growth Summit — March 16-18, 2009

Introduction FOLIO: Growth Summit - March 16-18, 2009 Who Should Attend? Editor's Letter Keynotes E-media Strategist Summit Agenda-at-a-Glance Special Events Registration Form

FOLIO: Growth Summit — March 16-18, 2009

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