FOLIO: Growth Summit — March 16-18, 2009 - (Page 4)

PrE-CoNFErENCE Workshops moNDAY i mArCH 16 1:00-4:30 p.m. Pre-Conference Workshops are designed to give you a half day of detailed coaching in the topics below. Monday intensives are included in your Full Conference pass or may be purchased separately. KEYNotES tuESDAY i mArCH 17 8:30-9:30 a.m. Building an Organization to Support a 21st Century Multi-channel Media Company Most publishing companies talk about reorganization to accommodate the new realities of publishing and media. But too often, their changes are superficial, just reshuffling the same deck and shifting names on a chart without addressing the challenges of battling internal inertia or responding to new competition in the marketplace. Jim Malkin’s SourceMedia is different. SourceMedia radically restructured its content-creation and sales teams in response to new technologies and opportunities. In this keynote, Malkin explains why he did it, how it’s working, and ways you can make it work for your company. ASSoCiAtioN PubliSHiNg If you are in the association publishing sector, it may often feel like you’re always a half-step behind your for-profit counterparts in all kinds of ways: Resources, Web initiatives and sales techniques. And the truth is, you’re often viewed more as a cost-center rather than one providing a critical service and worth every penny. This half-day workshop is your first step toward changing that. It’s a crash-course in managing internal relations with management, as well as external relations with the politically influential volunteer board of directors. It’s your strategic roadmap to the best inexpensive Web business initiatives, plus 21 great ideas for making the most of your association’s inherent strengths. Jim Malkin CEO SourceMedia 12:00-1:45 p.m. Beyond the Boundaries of Magazine Publishing: understanding the Road Ahead The world of magazine-media has changed dramatically. The traditional models of a print-centric business will continue to be pressured, but you have an enormous opportunity to leverage the strengths of your brand to grow your business. In this keynote, IDG CEO Bob Carrigan describes how his company has expanded deeply into social networks, ad networks and all kinds of revenue-producing partnerships, and how you can too. CitY & rEgioNAl mAgAziNES Regional magazines have enjoyed a terrific run, with tremendous expansion over the last decade or so as local advertisers gravitated to high-gloss, high-quality local marketing platforms. But now, for the first time, city & regional media companies are feeling the headwinds of change. This half-day workshop is all about managing expectations for print media in 2009, developing—for the first time, really—an e-media strategy; dealing with competition in other media; managing the bottom line to adjust for top line fluctuations. Give us a half day and we’ll give you the 12 smartest strategic ideas for your business this year. Bob Carrigan CEO IDG WEDNESDAY i mArCH 18 9:15-10:15 a.m. How an Entrepreneur Carved Out a Niche in a Crowded Field Brad Fayfield, founder of Boulder, Colorado-based Storm Mountain Publishing, has quietly built a 10-year-old, money-making business in a relatively crowded magazine space through launches, innovation and strategic acquisition. Fayfield, a former member of the U.S. Ski Team, will talk about what it takes to execute an entrepreneurial vision in the face of that competition, leveraging new media tools and an old-school brick-and-mortar distribution network to create a powerful brand for an emerging market. SuPEr-CHArgE Your SAlES rESultS It’s a new world of magazine ad sales. The old rules don’t apply anymore and the sooner you figure out the new rules, the faster you’ll begin to thrive in this environment. In a measured-media world, results are what really counts, and your customers are looking for tangible proof of the value of their marketing spend. Print ads aren’t an end—they’re one part of a means to a different end, which is keeping the lead pipeline filled. This pre-conference workshop is your roadmap to the departmental reboot you need to be successful. Brad Fayfield Founder Storm Mountain Publishing 4 | 30-PluS SESSioNS

Table of Contents Feed for the Digital Edition of FOLIO: Growth Summit — March 16-18, 2009

Introduction FOLIO: Growth Summit - March 16-18, 2009 Who Should Attend? Editor's Letter Keynotes E-media Strategist Summit Agenda-at-a-Glance Special Events Registration Form

FOLIO: Growth Summit — March 16-18, 2009

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