FOLIO: Growth Summit — March 16-18, 2009 - (Page 5)

E-media Strategist Summit tuESDAY | mArCH 17 7:45 – 8:45 a.m. Breakfast and Registration 8:45 – 10:15 a.m. 13 Techniques for Pushing the Integrated E-Media Sale Selling the Web in an integrated package with print, event and custom solutions doesn’t just work, it’s the future if you intend to survive. In this session, two industry leaders take you inside their bulletproof tips and techniques for building out an integrated-sales model, and then getting frontline salespeople and their support teams to make it happen. n Paul Caplan, Vice President and Brand Director, Cygnus Security Media n Keith Yocum, Director, Online Advertising, New England Journal of Medicine PA SEPA SS rA rE tE qu irE D 2:00 – 3:30 p.m. Staying a Step Ahead, So Your Company Doesn’t Fall a Step Behind E-media managers in magazine companies are charged with coordinating the needs of the day-today at the same time as conceptualizing, developing and managing to innovate new products across multiple brands. And they need to keep up with their online-only competition while their own companies have print inclinations and emphasis. We’ll hand you 11 secrets for keeping your staff always thinking about the next cool new e-media product—without losing focus on that e-mail blast that needs to go out in two hours. n Jeff Pedone, Director, Email Marketing, Audience Development Group, Incisive Media n Marc Scibelli, Creative Director, Incisive Media TUESDAY MARCH 17 the First-Ever Event by and For E-media Executives at magazine Companies The Folio: E-Media Strategist Summit is a one-day event for senior- and executive-level online, interactive and integrated product managers. The event features highly targeted best-practice sessions and an all-star luncheon roundtable. Join innovators in the publishing community and share your e-media insights, strategies and opportunities. We’ll cover: n Transitioning (and Integrating) Print Staff to the Web n Developing Niche Professional & Social Networks for 10:15 – 10:45 a.m. Refreshment Break in the Exhibit Hall 10:45 a.m. – 12:00 p.m. The Big Challenge: Transitioning (and Integrating) Print Staff to the Web The days of completely separate print and Web business units are dying. But not fast enough. Your job is to be a catalyst to recast an organization, demonstrating revenue potential to cover new positions and rationalizing why current positions and structures may not work. All this has to be done in the face of resistant staffers, entrenched structures, conflicting demands and a major recession. It can be done. Learn how our speakers work magic at their companies, and are successfully integrating their print and online sales, content and marketing teams— while not losing the focus and expertise each delivery vehicle requires. n Shari Dodgen, Associate VP/Custom Media, McMurry n Christine Oldenbrook, Director, Marketing and e-Media, Bobit Business Media Magazine Brands n Cost-Effective and Well Executed Implementation of Content Management Systems and Web Platforms n Pushing the Integrated E-Media Sale n Going from a TOC Site to a Kick-Ass Web Destination n Web Inventory Workflow—From the Insertion Order to Client Campaign Report to Renewal n Creating, Managing and Pricing Custom Web Programs n Always Moving Forward and Keeping Pace 3:30 – 5:00 p.m. Roundtable: 7 Insights for Creating, Managing and Pricing Custom Web Programs Media companies battling Google and their own competition for precious ad dollars need to provide the kind of value and expertise that can’t be duplicated. They need to separate themselves from the norm by offering custom solutions to their clients such as microsites, lead-generation and nurturing programs, content marketing, and above all, integrated marketing solutions using all the arrows in the quiver. In this finale, our E-Media Strategist Conference faculty provide the accumulated insights of the best in the business. n Paul Caplan, Vice President and Brand Director, Cygnus Security Media n Shari Dodgen, Associate VP/Custom Media, McMurry n Christine Oldenbrook, Director, Marketing and e-Media, Bobit Business Media n Jeff Pedone, Director, Email Marketing Audience Development Group, Incisive Media n Marc Scibelli, Creative Director, Incisive Media n Keith Yocum, Director, Online Advertising, New England Journal of Medicine Who should attend: n n n n n n n n n E-media Specialists Interactive Directors Web Project Managers Programmers E-sales Leaders Web Developers Web Editors Web Strategists E-marketing Executives 12:00 – 2:00 p.m. Luncheon Keynote and Dessert Break 5:00 – 6:30 p.m. Reception rEgiStEr toDAY! viSit WWW.FolioSummit.Com or CAll 817.635.4145 | 5 http://www.foliosummit.com

Table of Contents Feed for the Digital Edition of FOLIO: Growth Summit — March 16-18, 2009

Introduction FOLIO: Growth Summit - March 16-18, 2009 Who Should Attend? Editor's Letter Keynotes E-media Strategist Summit Agenda-at-a-Glance Special Events Registration Form

FOLIO: Growth Summit — March 16-18, 2009

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