FOLIO: Growth Summit — March 16-18, 2009 - (Page 7)

AgENDA-At-A-glANCE* (CoNt.) WEDNESDAY | MARCH 18WEDNESDAY | MARCH 18 8:00-9:00 a.m. 9:15-10:15 a.m. 8:00-9:00 a.m. BREAKFAST ROUNDTABLES & CRITIQUE CLINICS BREAKFAST ROUNDTABLES & CRITIQUE CLINICS 9:15-10:15 MORNING KEYNOTE: a.m. Brad Fayfield, Founder, Storm Mountain PublishingFounder, Storm Mountain Publishing Brad Fayfield, MORNING KEYNOTE: CONTENT & COMPETITION CONTENT & COMPETITION SMALLER PUBLISHERS’ SALON SMALLER PUBLISHERS’ SALON SALON GROUP A 10:20-11:05 a.m. FOLIO: EDITORS’ LARGER PUBLISHERS’ SALON LARGER PUBLISHERS’ SALON TRENDWATCH SALON GROUP B SALON GROUP A Using Content as a Lead-Gen Coerced Collaboration: Driving Growth (and Marketshare-Building) Tool Through ‘Persuasion’ FOLIO: EDITO TRENDWATC SALON GROUP B SALON GROUP A Know Your Works: Who’s Doing What ThatEnemy: The New 25 Great Content CompetitiveMinutes Ideas in 60 Landscape SALON SALON GROUP A GROUP B Coerced The New Know Your Enemy:Collaboration: Driving Growth Through Competitive Landscape ‘Persuasion’ SALON GROUP B Using Content The Case for Roundtable: as a Lead-Gen (and Marketshare-Building) Tool Launching in Print Who’s Doing What That Works: 10:20-11:05 a.m. 25 Great Content Ideas in 60 Minutes 11:05-11:45 a.m. Roundtable: The Ca Launching in Pri 11:05-11:45 a.m. BREAK IN THE EXHIBIT HALL Using Social Networks to Strengthen Recession-Proof Event Strategies Your Market Position BREAK IN THE EXHIBIT HALL 11:45 a.m.12:30 p.m. 12:30-1:00 p.m. Recession-Proof Event Strategies 11:45 a.m.12:30 p.m. Strengthen Your Competitive Position (and Strengthen Your Competitive Position (and Identifying Big Content Opportunities— Identifying BigIncrease Opportunities— By Using Social Networks to Strengthen Content Share of Market) Increase Share of Review By Salary Survey Market) And Going for Them—Despite a Down Economy Your Market Position And Going for Them—Despite a Down Brand Extending Your Economy Extending Your Brand Salary Survey Rev 12:30-1:00 p.m. DISCUSSION & FINDINGS CONFERENCE CONCLUDES DISCUSSION & FINDINGS CONFERENCE CONCLUDES *Program and speakers subject to change. Check foliosummit.com for latest Check foliosummit.com for latest information. *Program and speakers subject to change. information. TUESDAY | MARCH 17 TUESDAY | MARCH 17 7:45-8:45 a.m. 8:45-10:15 a.m. 10:15-10:45 a.m. 7:45-8:45 a.m. WEDNESDAY | MARCH 18 8:00-9:00 a.m. BREAKFAST AND REGISTRATIONa.m. BREAKFAST AND REGISTRATION 9:15-10:15 MORNING KEYNOTE: 8:45-10:15 a.m. 13 Techniques for Pushing the Integrated E-MediaPushing the Integrated E-Media Sale 13 Techniques for Sale 10:15-10:45 a.m. PA SEP rE tE q Brad Fayfield, Founder, Storm Mountain Publishing uir ED SS ArA BREAKFAST ROUNDTABLES & CRITIQUE CLINIC CONTENT & COMPETITION The Big E-media Strategist Summit 10:45 a.m.12:00 p.m. 12:00-2:00 p.m. 2:00-3:30 p.m. 3:30-5:00 p.m. 5:00-6:30 p.m. REFRESHMENT BREAK IN THE EXHIBIT HALL BREAK IN THE EXHIBIT HALL PUBLISHERS’ SALON REFRESHMENT SMALLER Print Staff to the Web SALON GROUP A 25 Great Content Ideas in 60 Minutes L 10:45 a.m.Challenge: Transitioning (and Integrating) Print Staff to the Web The Big Challenge: Transitioning (and Integrating) 12:00 p.m. 12:00-2:00 p.m. SALON GROUP B Know Your Enemy: The New Competitive Landscape SALON GROUP 10:20-11:05 a.m. LUNCHEON KEYNOTE AND DESSERT BREAK IN EXHIBIT HALL Doing BREAK IN EXHIBIT HALL LUNCHEON KEYNOTE AND Who’s DESSERT What That Works: Coerced Collaboration Growth Through ‘Pers 2:00-3:30 p.m. Staying a Step Ahead, So Your CompanyaDoesn’t Fall aSo Your Company Doesn’t Fall a 11:05-11:45 a.m. Staying Step Ahead, Step Behind Step Behind 3:30-5:00 p.m. Roundtable: 7 Insights for Creating, ManagingInsights for Creating,Web Programs Pricing Custom Web Programs Roundtable: 7 and Pricing Custom Managing and 5:00-6:30 p.m. BREAK IN THE EXHIBIT HALL Recession-Proof Event Strategies Using Social Networks to Strengthen Your Market Position RECEPTION 11:45 a.m.12:30 p.m. RECEPTION Identifying Big Content Opp And Going for Them—Despite a 12:30-1:00 p.m. DISCUSSION & FINDINGS CONFERENCE CONCLUDES *Program and speakers subject to change. Check foliosummit.com for latest information. rEgiStEr toDAY! viSit WWW.FolioSummit.Com or CAll 817.635.4145 | 7 http://www.foliosummit.com http://www.foliosummit.com

Table of Contents Feed for the Digital Edition of FOLIO: Growth Summit — March 16-18, 2009

Introduction FOLIO: Growth Summit - March 16-18, 2009 Who Should Attend? Editor's Letter Keynotes E-media Strategist Summit Agenda-at-a-Glance Special Events Registration Form

FOLIO: Growth Summit — March 16-18, 2009

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