FOLIO: Growth Summit — March 16-18, 2009 - (Page 8)

sMALLEr pUBLIshErs sALoN TopIC FoCUs GROWTH SUMMIT FOLIO: tHE CHANgiNg orgANizAtioNAl StruCturE SAloN grouP A tuESDAY i mArCH 17 9:35-10:20 a.m. SAloN grouP b tuESDAY i mArCH 17 9:35-10:20 a.m. SmAllEr PubliSHErS sALoN The Smaller Publishers Salon is a two-day conference within a conference for the executive management team in companies with revenue of $15 million or less. We created this Salon with the unique needs and goals of smaller companies in mind. You tend to have less infrastructure. You have less capital to invest in major initiatives. More staff are generalists. You rely more on basic, straightforward approaches and less on expensive, sophisticated enterprise solutions. Yet, you are infused with passion for what you do and possess a true entrepreneurial spirit. March 16-18, 2009 Westin | Chicago Getting Going: From 0 to 60 With Your E-Media Team Webinars, SEO, social networks, blogs and all the other aspects of e-media have significant organizational implications. Here are five (relatively) easy and lower-cost e-media staffing strategies, as well as a look at the structural changes necessary to optimize them. See what’s working and why, and jumpstart your new role as a multi-media publisher. Scott McCafferty President WTWH Media 11:15 a.m.-12:00 p.m. Mastering the Complex Back-End of E-Sales E-media sales require a lot more back-end, post-sale support than print sales. Find out what types of projects need what level of support. Get a picture of where project managers fit among the sales people, the Web development team and the content creation efforts. Martha Luchsinger Advertising Optimization Manager Hanley Wood 11:15 a.m.-12:00 p.m. The Smaller Publishers Salon is divided into three thematic topic clusters: The Changing Organizational Structure; Revenue & Cost Control; and Content & Competition. Each topic cluster has two tracks. You may attend either track, or switch back and forth. Identify Different Kinds of New Positions You Need, and Assemble a Knockout Team Hiring staff may not be on the top of any publisher’s agenda this year, but truly changing your business may require new positions that go well beyond editor or sales person. This session identifies which positions are essential for a multi-media publisher, including what they do, what they cost and why you need them. From video-savvy editors to search-savvy marketers, content-creation specialists and project managers, here’s a look at what the leading-edge professionals are doing. Jonathan Simpson-Bint President Future US The Role of Executive leadership in Developing an E-Media Business Strategy Changing a battleship’s course is challenging, and so is changing direction of a legacy print media company. It won’t happen without strong leadership willing to shake things up. In this session, one of the industry’s most accomplished executives discusses how the successful migration of a traditional media business to digital media starts with a commitment and vision from the top. Dennis McKenna CEO eRepublic KEYNotES: tuESDAY MArCh 17 I 8:30-9:30 a.m. building an organization to Support a 21st Century multiChannel media Company Jim Malkin CEO SourceMedia tuESDAY MArCh 17 I 12:00-1:45 p.m. beyond the boundaries of magazine Publishing: understanding the road Ahead Bob Carrigan CEO IDG WEDNESDAY MArCh 18 I 9:15-10:15 a.m. From mountains to magazines: How an Entrepreneur Carved out a Niche in a Crowded Field Brad Fayfield Founder Storm Mountain Publishing “Speakers cut right to the chase & delivered more content than expected.” -2008 Summit attendee 8 | 50-PluS SPEAKErS

Table of Contents Feed for the Digital Edition of FOLIO: Growth Summit — March 16-18, 2009

Introduction FOLIO: Growth Summit - March 16-18, 2009 Who Should Attend? Editor's Letter Keynotes E-media Strategist Summit Agenda-at-a-Glance Special Events Registration Form

FOLIO: Growth Summit — March 16-18, 2009

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