FOLIO: Growth Summit — March 16-18, 2009 - (Page 9)

rEvENuE & CoSt CoNtrol SAloN grouP A tuESDAY i mArCH 17 2:30-3:15 p.m. sMALLEr pUBLIshErs sALoN TopIC FoCUs SAloN grouP b tuESDAY i mArCH 17 2:30-3:15 p.m. CoNtENt & ComPEtitioN SAloN grouP A WEDNESDAY i mArCH 18 10:20-11:05 a.m. sMALLEr pUBLIshErs sALoN TopIC FoCUs SAloN grouP b WEDNESDAY i mArCH 18 10:20-11:05 a.m. Selling Big Ideas: Changing the Conversation Advertisers don’t just want a $5,000 (or $25,000) ad page, they want solutions that will help keep them in business. Your top managers and salespeople have a huge opportunity in front of them, but to cash in, they need to change their own mindset about what they offer, and learn how to articulate these solutions to clients. Joan Henderson Publisher Oklahoma Today Jason Webby Senior VP, Sales The Economist Group Frank Quigley General Manager CFO Publishing Productivity, Efficiency and a New look at Evaluating Costs The old ways of assessing the cost of doing business—whether in personnel or elsewhere—usually came down to whether it was necessary to produce a magazine each month. That’s still vital, but it’s not the whole story, not by a long shot. We take you inside the new array of metrics and methods for evaluating costs of a multi-dimensional media effort. Kerry Gumas CEO Questex Media 3:20-4:05 p.m. Who’s Doing What That Works: 25 Great Content Ideas in 60 Minutes The new forms of content (blogs, SIPs, microsites, video, podcasts, research reports, white papers, Webinars, custom publishing and social networks, for starters) are nearly limitless. And that means that you and your content creators could easily be overwhelmed by the options. This session will help you sharpen your understanding of what works within the context of your business, your 18-month growth plan, and your budget. Tricia Clarke-Stone Director, Integrated Sales Emmis Interactive 11:45 a.m.-12:30 p.m. Know Your Enemy: The New Competitive landscape Your main competition may not be the decades-old print publisher serving the same space as you. It may be an online company you’ve never heard of (or one that’s never heard of you, and doesn’t even consider itself to be in the same space, which is even more dangerous). Or it may be your ex-employee, gone off to launch a Web site. This session looks at how to identify and compete with the new online startups that are either trying to build a position in your space or already have and are picking up marketshare and mindshare right now. Alan Glass Consultant Commonwealth Business Media 3:20-4:05 p.m. Print’s Place in a Measured-Media World Your sales team is no doubt reporting back to you with this news: Buyers are asking for measurable media—leads, click-throughs, open rates and more. And yet, you have print budgets that in many cases still represent the bulk of your revenue. There are ways to keep print vital in a “per-click” environment. It’s all about the strengths of an integrated package. Find out from our expert how it’s done. Frank Quigley General Manager CFO Publishing Build a Stronger Company: Due-Diligence Drills on Yourself Reveal Opportunities for Growth Publishing companies tend to develop processes and assumptions that end up taking a lot for granted. They rarely do zero-based budgeting. Ever wonder what you’d find if you went through the process of “acquiring” yourself? In this session, learn the value of doing this periodically, as well as some of the surprising things you may find in your P&L. Carla Blanco CEO 3DigitMedia Len Burnett CEO Uptown Media Recession-Proof Event Strategies The ever-changing event landscape is now affected by an economic downturn and, at the same time, under financial duress. In this session we’ll take you through some of the latest trends in the business, including branded content, buyer-seller meetings, unconferences, customer conversion metrics and more. Get a look at the latest event strategies, as well as new blips primed to impact your radar screen, and learn how to turn them all to your advantage. Philmore Anderson IV Founder and CEO Sahara Media, Inc. 11:45 a.m.-12:30 p.m. using Social Networks to Strengthen Your Market Position If you’re looking to build a list, solicit story ideas, test promising new ideas or do some viral marketing, then a social network should be on your radar screen. The value of these online communities as a business-support tool is significant and growing fast. Learn how to establish one, how to nurture it and how to use it in myriad ways. Amanda McArthur Editor & Publisher Mequoda Group Susan Tremblay Director, Business Development Nielsen Business Media Cia Romano CEO and Founder Interface Guru 4:10-5:00 p.m. 12:30-1:00 p.m. Discussion and Findings A chance to engage speakers and fellow attendees with deeper questions and more in-depth conversation, and connect the broader concepts discussed in prior sessions with the reality of your own business. Discussion and Findings A chance to engage speakers and fellow attendees with deeper questions and more in-depth conversation, and connect the broader concepts discussed in prior sessions with the reality of your own business. rEgiStEr toDAY! viSit WWW.FolioSummit.Com or CAll 817.635.4145 | 9 http://www.foliosummit.com

Table of Contents Feed for the Digital Edition of FOLIO: Growth Summit — March 16-18, 2009

Introduction FOLIO: Growth Summit - March 16-18, 2009 Who Should Attend? Editor's Letter Keynotes E-media Strategist Summit Agenda-at-a-Glance Special Events Registration Form

FOLIO: Growth Summit — March 16-18, 2009

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