The 2008 Circulation Management Conference & Expo

CIRCULATION MANAGEMENT CONFERENCE & EXPO E-MEDIA FOCUS TRACK WEDNESDAY I JUNE 25 9:30-10:15 a.m. TUESDAY I JUNE 24 9:45-10:30 a.m. 5 STEPS TO BETTER E-MAIL DELIVERABILITY—AND CONVERSION Collecting e-mail addresses is a high priority, and keeping lists fresh and accurate is more important than ever. But as spam filters get tighter, it’s getting tougher for legitimate messages to get through. In this session we’ll examine the best practices for collecting e-mail addresses, crafting a winning e-mail marketing strategy that complies with the law, reducing over-saturation, and coordinating with other departments. Sharon Romano Senior Manager, Marketing and Development Group Hearst Digital Media Mary McIntire Director, Audience Marketing NetworkWorld ADVERTISING ON THE SUB-FORM PAGE, THE E-MAIL REQUAL MESSAGE AND OTHER VEHICLES In this session, we look at who’s at the cutting edge of this uncharted area for marketing. With the volume of messages and the reach into a presumably pristine list, it should be a significant opportunity. Some circulators are pushing this opportunity. We look at what successful audience marketers are doing and their impact on subscription development. Eric Rutter Vice President, Audience Marketing Reed Business Information 11:30 a.m.-12:15 p.m. LEVERAGING ONLINE COMMUNITIES TO BUILD AUDIENCES As readers increasingly migrate to the Web to join and engage in online communities of interest, our magazines risk losing their positions as the facilitators of special-interest communities. In this session, you’ll learn how to leverage online communities to reach and attract (and retain) targeted audiences, and the benefits and steps required to create your own online community. Michael Westcott Managing Director, Strategy, Red 7 Media Founding Partner Concentric Communications Patricia McGuinness Director, Audience Development Hoyt Publishing 11:45 a.m.-12:30 p.m. USING THE WEB TO BUILD NON-PRINT AUDIENCES As the circulator’s role shifts from one of driving subscribers to print to building audiences for the family of related brands, audience developers need to “go guerilla” to leverage the online world to drive traffic and attendance to web sites and events. In this session you’ll learn how to use tagging schemes, keyword searches, sponsored links, blogs, online communities, and partnerships to attract qualified audiences. Andrew Degenholtz President ValueMags Kathy Andrew Marketing Manager Latin Finance 2:00-3:00 p.m. 2:45-3:30 p.m. MULTI-CHANNEL AUDIENCE MARKETING STRATEGIES It’s not all direct-mail anymore. Today’s audience marketing requires careful integration and coordination among traditional hard offers and new forms of soft offers, including e-mail, embedded Web subscription forms, digital editions and more. In this session, we’ll explore the best practices for creating campaigns that leverage the advantages of each medium and integrate the elements to increase the performance of your audience marketing programs. Jon Macarthy Consumer Marketing Director Meredith Corporation John LaMarca Group Circulation Director Crain Communications VIRAL MARKETING: A CASE STUDY FROM TV GUIDE So-called “old media” can benefit from some of the newest marketing trends, particularly if a publisher leverages an online community to help boost its print product. In this session, the architects of an innovative strategy at TV Guide explain how they identified and engaged with a new demographic by turning their readers into advocates for their brand. Christy Tanner Editor-in-Chief and Vice President, Marketing TV Guide Online 3:45-4:30 p.m. 4:00-5:00 p.m. WHAT’S WORKING IN ONLINE AUDIENCE DEVELOPMENT Simple devices and strategies can create big results in the online world, but you have to compete for Web real estate with your editorial and sales brothers and sisters. In this session, we’ll arm you with the scoop on what’s really working to generate subscriptions via online products. We’ll cover the pulling power of footers, embedded sub-forms, end-of-story “subscribe” buttons and more. Attend this session and you’ll leave better prepared to make your case for more online real estate. Barbara Besser Circulation Director Active Interest Media Kimberly Miller Marketing Director Real Simple CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development. Johnna Ayres Consumer Marketing Director Forbes Media LLC Joy Puzzo Corporate Circulation Director Advanstar Communications Sylvia Sierra Senior VP, Corporate Audience Development Access Intelligence 10 REGISTER AT WWW.CIRCMANSHOW.COM OR CALL 817-635-4145 http://www.circmanshow.com

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

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