The 2008 Circulation Management Conference & Expo

EXECUTIVE TRACK TUESDAY I JUNE 24 9:45-10:30 a.m. WEDNESDAY I JUNE 25 9:30-10:15 a.m. MAINTAINING YOUR EFFECTIVENESS WHEN YOU’RE STRETCHED THIN Today’s multi-channel media companies require broad new areas of responsibility for audience developers. The shift from circulation to audience development has opened up new opportunities—and increased demands on your time. In this session we discuss strategies for coping with a diverse workload, including mastering a whole new lexicon, and being proficient in a new array of skills. Lorelei Calvert Senior Vice President, General Manager Texas Monthly CIRCULATION STRATEGIES FOR STARTUPS AND SPIN-OFFS New publications often launch with a good idea and strong edit. The bump in the road often comes when it’s time to build circulation—without readers there are no advertisers. In this session you’ll hear from two publishers how they built a winning circulation strategy for their startups, from the investment, to promotion to mining the first few readers. Nick Cavnar Vice President, Circulation Hanley Wood Gregg Hano Group Publisher Popular Science Media Group 11:30 a.m.-12:15 p.m. 11:45 a.m.-12:30 p.m. SHOULD THE WEB-DEVELOPMENT TEAM WORK WITH, OR REPORT TO, THE AUDIENCE DEVELOPMENT TEAM? The art of audience acquisition is moving to the Web, but in most companies, audience development and Web strategy are handled in two distinct departments, staffed with people who come from different career paths. In this session we’ll discuss successful models for determining the roles and responsibilities that create a winning audience-Web team. Sylvia Sierra Senior VP, Corporate Audience Development Access Intelligence 2008’S HOTTEST NEW CIRCULATION TACTICS AND TRENDS Discover how to take advantage of the changing tactics and trends emerging throughout the industry in traffic generation, e-mail registration and subscription conversion. You’ll learn the best practices you need to adopt now to take advantage of the biggest opportunities. This session will provide you with actionable industry data, benchmarks and trends to guide and justify your web marketing programs, supported with real-life examples of what’s working, and why. Laura Simkins VP, Consumer Marketing 8020 Publishing Joy Puzzo Corporate Circulation Director Advanstar Communications 2:00-3:00 p.m. 2:45-3:30 p.m. CENTRALIZED DATA REPOSITORY: HOLY GRAIL OR ATTAINABLE ASSET? Most experts agree that a central customer database is essential to the success of not only audience-development efforts, but to the larger publishing enterprise. Data will come from multiple locations, and need to be analyzed differently. Technology needs to be deployed that can flexibly model based on different rules. In this session, we explore the key elements of creating, maintaining, and mining a customer database and the business-intelligence tools it should enable. Jamie Darnow Senior Director, Consumer Marketing Consumer Reports Brad Mitchell Director, Circulation & IT Babcox Publications THE NEW AUDIENCE DEVELOPER Audience development is no longer simply channel-specific. The real opportunity for growth is determining how audiences and customers can be built and managed from a cross-platform approach. As a result, it takes a unique executive who, from a corporate and multi-channel perspective, can drive growth across the entire network of products. Join us in this session for a provocative discussion with executives who represent a new breed of audience developer and who will address how they’re helping their companies maneuver in a rapidly changing media landscape. Renee Jordan General Manager TasteofHome.com Richard McCarthy Director, Consumer Marketing Future US Jeff Smith Chief Audience Developer Ziff Davis Enterprise 4:00-5:00 p.m. WHAT YOUR PARTNERS THINK If you listen to audience developers, they’ll tell you about the challenges of the fulfillment industry, how they love their provider but wish they could provide this service or speed up that process. If you talk to fulfillment providers, they’ll tell you that publishers want more, want it faster, and want it at a much lower cost. In this session, the leaders of the industry’s major fulfillment providers bring their perspective on the state of the partnership as well as the state of the industry. Beth Roy Vice President, Consumer Magazines and Media CDS Global Michael Oberman Chairman and CEO Omeda 3:45-4:30 p.m. CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development. Johnna Ayres Consumer Marketing Director Forbes Media LLC Joy Puzzo Corporate Circulation Director Advanstar Communications Sylvia Sierra Senior VP, Corporate Audience Development Access Intelligence FOR CONFERENCE INFORMATION OR GROUP REGISTRATION, CALL 817-635-4145 11 http://TasteofHome.com

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

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