The 2008 Circulation Management Conference & Expo

CIRCULATION MANAGEMENT CONFERENCE & EXPO TRENDWATCH TRACK WEDNESDAY I JUNE 25 9:30-10:15 a.m. TUESDAY I JUNE 24 9:45-10:30 a.m. THE 2008 FULFILLMENT SERVICE BUREAU SURVEY: THE NUMBERS AND WHAT’S BEHIND THEM The Circulation Management Annual Service Bureau Survey is by far the most comprehensive source of empirical data on fulfillment trends. In this session, we zero in on what the numbers are telling us, including vendor consolidation and what it means; the numbers of e-media vs. print records; the types of services being offered today; and more. This session will arm you with the data you’ll need to evaluate whether your current vendor relationships will take you where you need to go. Tony Silber Editor & Publisher FOLIO: and Circulation Management Bill Mickey Managing Editor Circulation Management FREE-DISTRIBUTION CIRC: BUILDING A READER BASE VIA NON-TRADITIONAL CHANNELS For all the focus on traditional paid or controlled-circulation acquisition models, there are alternative models that are hugely effective—and auditable. From bulkto-destinations, hotel lobbies and hotel rooms; to in-store racks; free-through-themail—even ride-along inserts. In this session, we’ll cover some of the most innovative forms of non-traditional marketing, and when they might be right for you. Jennifer Armor Audit Manager Verified Audit Circulation Todd Kotanek General Manager Milwakee Journal Sentinel Specialty Media 11:45 a.m.-12:30 p.m. 11:30 a.m.-12:15 p.m. THE CM B-TO-B TRENDS SURVEYS: A LOOK AT THE FINDINGS Be the first to hear the results of CM Magazine’s annual B-to-B Trends Survey and what they mean to how you plan and execute your audience development strategies. We’ll cover what your peers are saying about new source mix, which channels are performing well, acquisition cost benchmarks; cost-per-name averages; mail and e-mail quantities; and more. Tony Silber Editor & Publisher FOLIO: and Circulation Management Bill Mickey Managing Editor FOLIO: and Circulation Management FROM CIRCULATION MANAGER TO AUDIENCE DEVELOPER: ARE YOU PREPARED? Today’s audience development specialists need to understand the strategies behind database marketing, what works across the spectrum of e-media, how to build audiences across multiple channels, and modeling techniques for building responsive lists based on customer profiles. Attend this session and you’ll learn the areas you’ll need to develop and master to super-charge your career and boost your value to your company. Jerry Okabe VP Audience Marketing/Circulation Penton Media Inc. 2:45-3:30 p.m. A LOOK INSIDE THE MAGHOUND.COM MODEL This session will explore the business model behind Time Consumer Marketing’s new online magazine membership service, Maghound.com, slated for a September 2008 launch. Get an insider’s look at this groundbreaking program, in which readers pay a monthly fee to access magazines from a selection of titles from a cross-section of publishers. We’ll look at fulfillment issues, revenue opportunities, auditing requirements, and how much of a breakthrough in customer experience the service really is. Dave Ventresca President MAGHOUND Enterprises Inc. Michael Lavery President Audit Bureau of Circulations 2:00-3:00 p.m. SCAN-BASED TRADING: THE DISTRIBUTION FREIGHT TRAIN IS COMING The introduction and increased adoption of scan-based trading has dramatically changed the newsstand environment. Penetration is close to 30 percent of sales and climbing. In this session we’ll examine the short- and long-term implications of this growing trend and how it will impact your publications today and in the future. Tony Silber Editor & Publisher FOLIO: and Circulation Management Bill Mickey Managing Editor Circulation Management 3:45-4:30 p.m. 4:00-5:00 p.m. WEB AUDITS: A STATUS REPORT The audit bureaus have been calling for third-party analysis of Web traffic, and even producing research backing up the demand. In this session we’ll provide a status report of who’s conducting Web audits, the information they’re collecting, and whether the efforts are justifying the costs. Glenn Hansen President & CEO BPA Worldwide CLOSING SESSION: POWER PANEL: TALKING AUDIENCE (AND YOUR FUTURE) WITH THE AUDIENCE-DEVELOPMENT ALL STARS Join members of CM’s second-annual Audience Development All-Stars team in an engaging conversation about latest trends and tactics in circulation and audience development. Johnna Ayres Consumer Marketing Director Forbes Media LLC Joy Puzzo Corporate Circulation Director Advanstar Communications Sylvia Sierra Senior VP, Corporate Audience Development Access Intelligence 12 REGISTER AT WWW.CIRCMANSHOW.COM OR CALL 817-635-4145 http://Maghound.com http://ww.circmanshow.com

Table of Contents Feed for the Digital Edition of The 2008 Circulation Management Conference & Expo

Circulation Management Conference & Expo Editor's Letter Full-Day Workshops Agenda-At-A-Glance B-to-C Track B-to-B Track E-Media Focus Track Executive Track Trendwatch Track Core-Skills Studio Track Innovation Arena Registration Page

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